Product Marketing Manager

Job Description

Accountable for the strategy and product lifecycle for the Commercial Door Business under the Overhead Door and Wayne Dalton brand names. Lead a cross-functional Product Business Team that owns the action plan to deliver increased sales and margins to the business.

Responsibilities

Essential Duties and Responsibilities:

• Accountable for the Management of the full product development lifecycle and successful market launch and expansion.
• Own the financial P&L for Commercial Doors including monitoring key performance metrics.
• Manage existing Commercial door product lines and 3-year roadmap.
• Drives the development of business cases which define the product value proposition to support product roadmap investments in collaboration with business partners.
• Analyze market situations, and develop appropriate pricing strategies for current and new products.
• Conduct market research to understand customer needs, competitive analysis and macro-industry trends
• Determine the new product development roadmap as well as the customer requirements, launch commercialization and financial returns.
• Explore and develop new opportunities - through products, branding, channels, processes, technologies, etc. Link to existing product strategies and overall strategic plan.

Qualifications

• 3 to 7 years of product management experience; should include knowledge of manufacturing environment and sales organizations/ channels, preferably in consumer durable or packaged goods
• Business development and product marketing background, with experience developing product plans and strategy work
• Solid problem-solving skills, creativity, and ability to break down a situation into pieces that can be resolved by the team
• Experience in Leveraging brand marketing, market research, sales training, and field communications
• Computer literate in MS Office products
• Excellent written and oral presentation skills - for both internal groups as well as clients and trade groups/ seminars
• Flexibility and adaptability
• Action and results oriented

Education Requirements:

• Bachelor's degree in Business or Engineering. MBA a plus