[Global AI Startup] Lifecycle Marketing Manager

To protect and build a future shaped by original ideas, innovations, and creativity.

As a leading online brand protection solution, we help global brands identify and remove counterfeits and pirated content from over 1,500 platforms, and thousands of rogue websites in over 118 countries. In a time when IP infringements pose an increasingly serious challenge, we believe that democratizing legal expertise and access to the latest in generative AI technology is critical for continuing to support the inventors, developers, and artists of the world who work tirelessly to deliver safe, high-quality products.

MarqVision's technology powers everything from detection, monitoring, and enforcement to protect brands at scale. Founded in 2020 by Harvard Law graduates, MarqVision is proudly backed by Altos Ventures, DST Global Partners, Softbank, Atinum Investments and Y Combinator. Our commitment to innovation has also been recognized with a prestigious 2022 Innovation Award from LVMH Louis Vuitton Mot Hennessy (LVMH), and we are honored to be part of the LVMH accelerator program, La Maison des Startups, at the Station F incubator. As we bring forth the next evolution of brand protection, we invite businesses everywhere to join us in safeguarding the creativity that drives our world.

About the Opportunity - Lifecycle Marketing Manager

With our product already making waves, our next big focus is driving customer acquisition and fueling profitable growth. We're building out our growth team to make that happen. Reporting to the Global Director of Growth Marketing, you'll work cross-functionally to accelerate our growth trajectory with compelling content that resonates with our target audience. This role offers tremendous career growth as this person will have the chance to develop the company's lifecycle marketing strategy, aligning content delivery with the entire identified buying journey. If you're excited about a role with limitless potential, where your impact is felt across the company, we'd love to connect!

How you'll make an impact:

Phase 1 (0-6 months): From day one, you'll take charge of our content marketing with a primary emphasis on email marketing. You'll make an immediate impact by developing a comprehensive email strategy from the ground up. This includes crafting, managing, and optimizing email campaigns that deeply resonate with our target audience, while ensuring that our messaging is fully aligned with our brand strategy and growth objectives. Your contributions will have clear and immediate impact, with responsibilities like:

• Develop and execute end-to-end email marketing campaigns, including lifecycle emails, nurture campaigns, and behaviorally triggered email sequences.
• Proven expertise in email marketing strategy and execution, including building complex nurture programs, running A/B tests, and managing multi-channel marketing campaigns targeting business decision-makers
• Strong copywriting and copy editing skills
• In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with MarqVision (including live events, webinars, livestreamed conferences, etc.)
• Segment and manage email lists to ensure personalized communication based on customer demographics, preferences, and behavior.
• Highly collaborative, with excellent communication skills and the ability to work effectively with global, cross-functional teams based in different geographies (Europe, North America, etc.)
• Strong expertise in Hubspot to build and manage marketing automation, audience segmentation, email templates, and dynamic content
• Implement A/B testing to optimize email performance, including subject lines, content, and layouts, and monitor KPIs like deliverability, open rates, click-through rates, and conversions.

Phase 2: After laying down the foundation for our email campaigns, work closely with growth marketing, product marketers, and education team to design a comprehensive content marketing strategy that spans the entire marketing funnel and aligns with business objectives.

• Build & Optimize Multi-Step Journeys - Develop automated lead nurture sequences, onboarding campaigns, and re-engagement workflows to move leads through the funnel.
• Maximize Conversion Rates - Leverage A/B testing, behavioral triggers, and hyper-personalized content to drive higher engagement and conversion rates.
• Align Email & Paid Media - Work with the Growth team to ensure cohesive messaging across email, paid social, and retargeting campaigns.
• Improve Data & Segmentation - Use intent signals, lead scoring, and CRM insights from marketing operations to build highly targeted audience segments for lifecycle campaigns.
• Champion Best Practices - Continuously refine email deliverability, performance optimization, and compliance while innovating on new nurture strategies.

Qualifications

• 6+ years of experience in growth marketing, demand generation, and content creation, experience working in a B2B SaaS environment is critical.
• Proven expertise in email marketing strategy and execution, including lifecycle emails, A/B testing, and list segmentation.
• Cutting-edge email marketing best practices, along with strong copywriting and copy editing skills
• Experience managing multi-channel marketing campaigns targeting business decision-makers.
• Proficiency in marketing automation tools (e.g., HubSpot, Salesforce) and CRM systems.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously and deliver results on time.
• Strong analytical skills and a data-driven approach to decision-making and optimization.
• Highly collaborative, with excellent communication skills and the ability to work effectively with cross-functional teams.
• Expertise in Hubspot for marketing automation, both in audience segmentation and in the use of email templates, and dynamic content
• Strong internal communication and cross-functional coordination skills
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
• Experience with building complex nurture programs, running A/B tests and experimentation.

What we offer

• Flexible work arrangements, including a hybrid or remote options.
• A dynamic and collaborative work environment at the forefront of digital brand protection.
• Opportunities for personal and professional growth with individualized development plans.
• Competitive salary and benefits package.
• The chance to work with a diverse and innovative global team.

Interview Process

• Please submit all documents as a PDF file
• The interview process is as follows
• Screening Interview > Experience-Based Interview > Culture Fit Interview > Case Study (optional) > Final Interview > Background Check > Offer
• The interview process is subject to change.
• This is a full-time position, and after a 3-month probationary (trial) period, a decision will be made to offer the position.
• If the documents you submit are untrue, your acceptance or offer of employment may be canceled.

At MarqVision, we believe real growth comes with attracting the brightest minds, motivating them to succeed in their position, and ensuring plenty of fun along the way. If you think this position is for you, apply now!

MarqVision is an Equal Opportunity Employer and encourages applicants of all backgrounds to apply. We are committed to building a diverse and inclusive workforce that reflects the customers and communities we serve.