Customer Lifecycle Management Strategist (Mac)
Apply NowCompany: Apple
Location: Cupertino, CA 95014
Description:
Summary
Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a a Customer Lifecycle Management Strategist to help us do extraordinary things.
We are looking for a seasoned CRM leader to build a lifecycle marketing strategy for Mac. In this role, you will be responsible for designing the customer journey from the ground up in partnership with marketing and development teams. You will stitch together various touchpoints throughout the customer's lifecycle from digital (on-line) to the physical (in-store). You will leverage complex data sets, automation and more to deliver the best customer experience in a way that feels magical, personal and seamless.
Does this sound like it could be you?
Description
As the Customer Lifecycle Management Strategist for Mac, you will play a critical role in defining marketing strategies for the Retail consumer. You will operate as an independent contributor, driving the global strategy and ensuring that our initiatives maintain brand integrity.
Define and Optimize the Journey: Leverage insights to craft and improve the performance of Mac communication journeys from engagement to upgrade. Work closely with analytics to prioritize and execute key tests to drive program learnings.
Business Reporting: Analyze performance and report on a regular cadence.
Advocate for Feature Enhancements: Define business case and collaborate with Product to advocate for enhancements to improve the customer journey.
Coordinate Communications: Collaborate with key partners to ensure Mac-specific communications fit within broader set of communications a customer may receive.
Marketing and Privacy Compliance: Ensure that all activities comply with local privacy and marketing regulations, and are tailored to meet the cultural marketing nuances of each market.
Project Management: Manage multiple projects ensuring timely execution and alignment with overall business objectives.
Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a a Customer Lifecycle Management Strategist to help us do extraordinary things.
We are looking for a seasoned CRM leader to build a lifecycle marketing strategy for Mac. In this role, you will be responsible for designing the customer journey from the ground up in partnership with marketing and development teams. You will stitch together various touchpoints throughout the customer's lifecycle from digital (on-line) to the physical (in-store). You will leverage complex data sets, automation and more to deliver the best customer experience in a way that feels magical, personal and seamless.
Does this sound like it could be you?
Description
As the Customer Lifecycle Management Strategist for Mac, you will play a critical role in defining marketing strategies for the Retail consumer. You will operate as an independent contributor, driving the global strategy and ensuring that our initiatives maintain brand integrity.
Define and Optimize the Journey: Leverage insights to craft and improve the performance of Mac communication journeys from engagement to upgrade. Work closely with analytics to prioritize and execute key tests to drive program learnings.
Business Reporting: Analyze performance and report on a regular cadence.
Advocate for Feature Enhancements: Define business case and collaborate with Product to advocate for enhancements to improve the customer journey.
Coordinate Communications: Collaborate with key partners to ensure Mac-specific communications fit within broader set of communications a customer may receive.
Marketing and Privacy Compliance: Ensure that all activities comply with local privacy and marketing regulations, and are tailored to meet the cultural marketing nuances of each market.
Project Management: Manage multiple projects ensuring timely execution and alignment with overall business objectives.