Director of Product Management

Job Overview

SIMCO is seeking a dynamic and experienced Director of Product Management to drive the product vision, market strategy, and customer engagement for our calibration services. This role requires a strategic leader who understands both services and SaaS businesses, with a particular focus on regulated industries. You will play a critical role in understanding customer needs, optimizing product positioning, and collaborating with sales, marketing, and product development to deliver high-impact solutions.

Key Responsibilities

Product Strategy & Vision

• Drive a consistent cadence of innovation and service offerings.
• Define and drive the vision, strategy, and roadmap for SIMCO's calibration services.
• Develop deep insights into customer needs and market trends in the biomedical and aerospace industries, focusing on quality, regulatory compliance, and continuous improvement.
• Prioritize product features, enhancements, and releases based on customer feedback, market research, and business objectives.

Pricing Strategy

• Lead pricing strategy development and execution for SIMCO's services, and offers to drive growth, profits, and customers.
• Conduct pricing analysis, competitive benchmarking, and value-based pricing models to optimize profitability and adoption.
• Collaborate with finance, sales, and operations to refine pricing structures and evaluate the financial impact of pricing changes.

Product Marketing

• Develop and execute go-to-market (GTM) strategies to drive product adoption and growth.
• Craft compelling product messaging and positioning that resonate with target audiences and differentiate SIMCO's offerings in the marketplace.
• Create product collateral, case studies, and other marketing materials to support sales efforts.
• Lead competitive analysis to inform product positioning, pricing, and market segmentation.

Sales Enablement & Customer Engagement

• Work closely with the sales team to provide training, tools, and support for effective product positioning and selling.
• Develop and manage customer feedback through frequent engagement with customers and our customer advisory board.
• Lead engagement with key customers and industry events, representing SIMCO's product vision and gathering insights from the field.

Cross-Functional Collaboration

• Partner with Product Development, Operations, and Customer Success teams to ensure alignment on product vision and successful execution of product launches.
• Drive alignment between Marketing, Sales, and Product Development to maximize market impact.
• Develop metrics to measure and report on the effectiveness of product strategies and marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field; MBA or relevant advanced degree preferred.
• 8+ years of experience in product marketing or product management roles, with a focus on B2B, SaaS and/or regulated industries.
• Strong knowledge of the calibration, test, or measurement industry, especially for biomedical and aerospace sectors is a plus.
• Proven track record of driving successful go-to-market strategies and product positioning.
• Excellent communication skills, with the ability to translate technical concepts into customer-facing messaging.
• Experience in data-driven decision-making and using metrics to improve product and marketing outcomes.

About SIMCO

SIMCO is a leading provider of calibration services and cloud-based software solutions designed for industries where precision and compliance are critical-what we call "lives at stake" industries. We work with some of the world's largest biomedical device and aerospace manufacturers, supporting the highest standards in quality, safety, and regulatory compliance. Through our SaaS software business (CERDAAC), we empower customers to automate and streamline complex calibration and compliance processes, helping ensure that critical operations remain safe and accurate.