Sr. Manager, Personalization
Apply NowCompany: The Custom Group of Companies
Location: New York, NY 10025
Description:
Reporting to the Associate Director, Digital Experience Strategy, you will:
Develop and execute personalization strategies that optimize website experiences and drive new patient volume.
Design, implement, and analyze A/B and multivariate tests to inform data-driven personalization campaigns.
Leverage behavioral data and audience segmentation to craft tailored customer experiences.
Work cross-functionally with marketing, product, operations, and analytics teams to deliver cohesive digital experiences.
Monitor personalization campaign performance, delivering actionable insights, recommendations, and iterative optimizations.
Build and maintain a robust roadmap for personalization campaigns, ensuring alignment with Marketing & Communication's priorities and timely execution.
Partner with stakeholders to identify and address audience pain points, creating seamless and impactful customer journeys.
Collaborate with UX and product teams to ensure personalization elements are enabled and seamlessly integrated.
Ensure all campaigns adhere to HIPAA compliance and data privacy standards.
Foster collaboration across teams to ensure consistent messaging and personalization across all touchpoints.
You'll have:
Bachelor's degree in Marketing, Analytics, Business, or a related field.
5-7 years of experience in personalization, digital web strategy, customer journey management, or audience insights.
Expertise in A/B and multivariate testing frameworks.
Proficiency with personalization platforms such as Dynamic Yield, Optimizely, Adobe Target, Salesforce, or similar tools.
Familiarity with analytics tools such as Heap, Google Analytics, or Adobe Analytics.
Strong understanding of customer journeys, segmentation, and audience insights.
Exceptional organizational skills with the ability to manage multiple projects simultaneously.
Effective communication skills to present complex ideas in a clear and compelling manner.
Detail-oriented with a results-driven mindset
Develop and execute personalization strategies that optimize website experiences and drive new patient volume.
Design, implement, and analyze A/B and multivariate tests to inform data-driven personalization campaigns.
Leverage behavioral data and audience segmentation to craft tailored customer experiences.
Work cross-functionally with marketing, product, operations, and analytics teams to deliver cohesive digital experiences.
Monitor personalization campaign performance, delivering actionable insights, recommendations, and iterative optimizations.
Build and maintain a robust roadmap for personalization campaigns, ensuring alignment with Marketing & Communication's priorities and timely execution.
Partner with stakeholders to identify and address audience pain points, creating seamless and impactful customer journeys.
Collaborate with UX and product teams to ensure personalization elements are enabled and seamlessly integrated.
Ensure all campaigns adhere to HIPAA compliance and data privacy standards.
Foster collaboration across teams to ensure consistent messaging and personalization across all touchpoints.
You'll have:
Bachelor's degree in Marketing, Analytics, Business, or a related field.
5-7 years of experience in personalization, digital web strategy, customer journey management, or audience insights.
Expertise in A/B and multivariate testing frameworks.
Proficiency with personalization platforms such as Dynamic Yield, Optimizely, Adobe Target, Salesforce, or similar tools.
Familiarity with analytics tools such as Heap, Google Analytics, or Adobe Analytics.
Strong understanding of customer journeys, segmentation, and audience insights.
Exceptional organizational skills with the ability to manage multiple projects simultaneously.
Effective communication skills to present complex ideas in a clear and compelling manner.
Detail-oriented with a results-driven mindset