Manager Marketing - Enterprise
Apply NowCompany: Appcast
Location: Coraopolis, PA 15108
Description:
Manager - Marketing
We are looking for a highly organized, energetic and innovative Marketing Manager to join our Enterprise Marketing team. The ideal candidate will play a pivotal role in establishing and supporting our marketing initiatives. By fostering a collaborative environment and driving continuous improvement, this individual will help deliver high-quality programs and optimize marketing operations.
Key Responsibilities:
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Requirements:
We are looking for a highly organized, energetic and innovative Marketing Manager to join our Enterprise Marketing team. The ideal candidate will play a pivotal role in establishing and supporting our marketing initiatives. By fostering a collaborative environment and driving continuous improvement, this individual will help deliver high-quality programs and optimize marketing operations.
Key Responsibilities:
- Work collaboratively and cross-functionally with Content Marketing, BU Marketing, Demand Generation, Sales, Sales Enablement/Sales Operations, Client Success, and Product Marketing to prioritize needs and gain perspective for enterprise marketing programs.
- Can effectively interpret basic campaign and performance data to maximize ROI and offer recommendations to experiment with different approaches.
- Partner with Demand Generation and Marketing Measurement team to conduct ongoing measurement of campaign performance and effectiveness.
- Understand principles of optimizing content for search, user experience and content curation for various personas across all publishing channels.
- Track, measure and amplify content produced across various marketing campaigns.
- Assist the Marketing Operations leader with strategic initiatives, including budget planning/forecasting, process optimization, and internal business reviews.
- Support the adoption of Agile methodologies within the marketing team, ensuring the effective use of Agile techniques, tools, and practices to enhance collaboration, transparency, and efficiency.
- Willingness to reach across functions (Product, Sales, Sales Operations, Client Success, Technology) and influence processes and capabilities.
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Requirements:
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of marketing experience.
- Strong project management skills with superb attention to detail. Knowledge of project management with Agile methodologies, particularly Scrum & Kanban frameworks considered a plus.
- Experience in large, complex, matrixed organizations and familiarity with Marketing Operations or campaign/product/solution development.
- Excellent interpersonal, presentation, and facilitation skills, with a results-oriented mindset and a high sense of urgency.
- Experience in process improvement and organizational excellence, with a track record of successful marketing transformations.
- Account-based Marketing (ABM) experience
- Familiarity with marketing content tracking across multiple channels, performance assessment, and actionable insights.
- Proficiency in Microsoft Office Suite and familiarity with tools such as Salesforce, Demandbase, Jira, Workfront, Gainsight, and Seismic.