Manager Marketing - Enterprise

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Company: Appcast

Location: Coraopolis, PA 15108

Description:

Manager - Marketing

We are looking for a highly organized, energetic and innovative Marketing Manager to join our Enterprise Marketing team. The ideal candidate will play a pivotal role in establishing and supporting our marketing initiatives. By fostering a collaborative environment and driving continuous improvement, this individual will help deliver high-quality programs and optimize marketing operations.

Key Responsibilities:
  • Work collaboratively and cross-functionally with Content Marketing, BU Marketing, Demand Generation, Sales, Sales Enablement/Sales Operations, Client Success, and Product Marketing to prioritize needs and gain perspective for enterprise marketing programs.
  • Can effectively interpret basic campaign and performance data to maximize ROI and offer recommendations to experiment with different approaches.
  • Partner with Demand Generation and Marketing Measurement team to conduct ongoing measurement of campaign performance and effectiveness.
  • Understand principles of optimizing content for search, user experience and content curation for various personas across all publishing channels.
  • Track, measure and amplify content produced across various marketing campaigns.
  • Assist the Marketing Operations leader with strategic initiatives, including budget planning/forecasting, process optimization, and internal business reviews.
  • Support the adoption of Agile methodologies within the marketing team, ensuring the effective use of Agile techniques, tools, and practices to enhance collaboration, transparency, and efficiency.
  • Willingness to reach across functions (Product, Sales, Sales Operations, Client Success, Technology) and influence processes and capabilities.

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Requirements:
  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Minimum of 3 years of marketing experience.
  • Strong project management skills with superb attention to detail. Knowledge of project management with Agile methodologies, particularly Scrum & Kanban frameworks considered a plus.
  • Experience in large, complex, matrixed organizations and familiarity with Marketing Operations or campaign/product/solution development.
  • Excellent interpersonal, presentation, and facilitation skills, with a results-oriented mindset and a high sense of urgency.
  • Experience in process improvement and organizational excellence, with a track record of successful marketing transformations.
  • Account-based Marketing (ABM) experience
  • Familiarity with marketing content tracking across multiple channels, performance assessment, and actionable insights.
  • Proficiency in Microsoft Office Suite and familiarity with tools such as Salesforce, Demandbase, Jira, Workfront, Gainsight, and Seismic.

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