Brand Director

Description

Position at Printique LLC.

We are looking for a creative, analytical and data driven marketer to usher in the next era of growth for Printique and a couple of other Adorama brands. This individual will be responsible for the day-to-day marketing for Printique and a couple of other Adorama brands. This is a wonderful opportunity to take ownership of a brand with the support of the larger Adorama eco system.

Responsibilities

• Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency
• Utilize metrics tracking to gather insights and drive course correction
• Master Calendar Planning & Campaign Execution across all channels
• Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign
• Timeline Management for all marketing departments to ensure 360 execution on time
• CRM Email-SMS Campaign management
• Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels
• Active Participation in Photo Shoots & Collaborations for Brand Campaigns
• Website Management & Content Updates:
• Web Banners - Desktop, Mobile
• Featured Categories
• PDP Marketing Content
• Blog- Management
• Product & E-commerce Marketing Management

• Oversee Full-Funnel Marketing Activities: Managing all aspects of marketing, including email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics.
• Drive End-to-End Marketing Campaigns: Leading the planning, execution and analysis of comprehensive marketing campaigns.
• Manage In-House and Third-Party Marketers
• Growth & Data Analysis
• Develop insights from Google Analytics 4 & Looker metrics.
• Utilizing data to inform performance marketing, audience segmentation and budget management.
• Direct Social Media Campaigns
• Managing social media content and metrics.
• Approvals on partnerships, collaborations and budgets.
• Collaborate with Leadership to Build the Brand Story
• Working closely with leadership to shape and communicate our brand story.
• Providing weekly roadmap updates and data analysis.
• Brand building
• Enhancing brand identity and visual aesthetics across all marketing channels.
• Guiding the creative process to ensure cohesive and compelling marketing content.

• Work with the product team to maintain and update the website

Requirements:

• 10 to 15 years' relevant experience
• Customer centric
• Proven capability to drive cost-effective growth
• Clear experience of driving insights that lead to significant impacts to the business
• Data driven with experience with data and visualization tools like looker
• Good business acumen with a strong understanding of a P&L
• Hands on leader
• Strong project management skills
• Strong organizational skills to build content publishing calendars and create stories for our audiences.
• Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising marketing strategies to reach them
• Strong attention to detail and ability to work within brand guidelines.
• Exceptional written and verbal communication skills.
• Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude.
• Proven ability to handle high volumes of work at all times.

This role requires four on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.

The salary range for this position ranges from $90,000 to $150,000. The rate will be determined based on overall skills and experience.