Shopper Insights Analyst
Apply NowCompany: Red Bull
Location: Santa Monica, CA 90405
Description:
Company Description
Shopper Insights at Red Bull is a strategic arm of the broader Insights & Category Management team with both external and internal constituents. Externally, we strive to be the only reasonable choice when retailers decide on a thought partner across Total Non-Alcoholic Beverages and within Energy Drinks. Internally, we have our fingerprints on all phases on the Red Bull selling process: influencing sales priorities, crafting winning selling stories, and harvesting robust information sources to measure success and inform new opportunities.
The role will report to the leader of Shopper Insights, where we bring knowledge of the Shopper and Category together for impactful selling to national and regional accounts - our secret sauce in the market. Knowledge across panel data, POS data, and quantitative & qualitative research techniques are a requirement.
Job Description
INFLUENCE SALES STRATEGY & PLANNING
Support the development of retail selling strategies based on shopper purchase behavior (Numerator) combined with POS data (Circana), DIY research tools (Numerator Trigger Surveys, Suzy), and custom research projects
Assist with providing Sr Manager and Manager(s) of Shopper Insights inputs that support the annual Business Planning process, such as Monthly Insights Call, Quarterly Shopper Scoop, Year End Review, Annual Insights Kick-off, & Annual Customer Planning
Assist with ongoing ad-hoc and custom research projects from pulling data to deck development to presentation
Provide input into DIY research projects, program surveys, and report results using Numerator and Suzy
Identify opportunities to provide standardized reporting or improve reporting using available data sources
CAPABILITY & TOOLS
Become an expert in Numerator and DIY research tools (Suzy, Appinio, MetrixLab) including application & interpretation of metrics and tools to develop meaningful & actionable insights.
Manage day to day requirements within Numerator and Suzy to optimize investments (provide new item inputs, provide inputs for custom groups, manage quarterly profiles)
Manage Red Bull's 'center of excellence' for all Shopper Insights tools and information for everyday access by Shopper Insights, Category Management and Shopper Marketing teams.
Track Macro Trends and provide summary reports of key industry reports (i.e. Mintel, Trend Spotter)
Provide inputs into identifying knowledge gaps and work with vendor partners on the execution of projects to fill those gaps.
STAKEHOLDER MANAGEMENT & ALIGNMENT
Collaborate with Shopper & Category Insights and Category Development teams to provide insights support as needed.
Communicate insights to all levels of the organization on a regular basis through monthly call schedules, user group communications, and internal presentations.
Build and leverage relationships across Insights, Sales and Marketing organizations to support consistent insights communications and to share best practices and resources. Primary point of contact for CDMs.
Primary contact for 2-3 cross-functional partners (i.e. On Premise, Trade Marketing, Distribution, Product Marketing) to align on business initiatives, potential research projects and how to best leverage initiatives
Provide ad-hoc insights support as requested by internal stakeholders.
Primary point of contact for region Category Analysts and Specialists.
Support development and distribution of training curriculum for internal users of Numerator Panel data in a live training session
Qualifications
Minimum 2+ years related work experience required, preferably in CPG/FMCG
Experienced in Microsoft Office Suite including Excel, PowerPoint, and Word.
Enjoys creating presentations that tell a story and the ability to integrate multiple tools to solve problems.
Experience with Shopper Panel and/or Loyalty data and/or quantitative and qualitative research methodologies
Knowledge of syndicated data (Circana, Nielsen, etc.) or other sales data
Ability to analyze results, interpret results, support recommendations, and develop presentations.
Strong oral and written communication skills; comfortable presenting to others across all levels of the organization
Ability to manage multiple tasks simultaneously.
Self-starter, detail oriented, highly organized
Additional Information
Compensation: $64,000 - $100,000
Actual compensation offers may vary based on certain factors, including but not limited to experience.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Shopper Insights at Red Bull is a strategic arm of the broader Insights & Category Management team with both external and internal constituents. Externally, we strive to be the only reasonable choice when retailers decide on a thought partner across Total Non-Alcoholic Beverages and within Energy Drinks. Internally, we have our fingerprints on all phases on the Red Bull selling process: influencing sales priorities, crafting winning selling stories, and harvesting robust information sources to measure success and inform new opportunities.
The role will report to the leader of Shopper Insights, where we bring knowledge of the Shopper and Category together for impactful selling to national and regional accounts - our secret sauce in the market. Knowledge across panel data, POS data, and quantitative & qualitative research techniques are a requirement.
Job Description
INFLUENCE SALES STRATEGY & PLANNING
Support the development of retail selling strategies based on shopper purchase behavior (Numerator) combined with POS data (Circana), DIY research tools (Numerator Trigger Surveys, Suzy), and custom research projects
Assist with providing Sr Manager and Manager(s) of Shopper Insights inputs that support the annual Business Planning process, such as Monthly Insights Call, Quarterly Shopper Scoop, Year End Review, Annual Insights Kick-off, & Annual Customer Planning
Assist with ongoing ad-hoc and custom research projects from pulling data to deck development to presentation
Provide input into DIY research projects, program surveys, and report results using Numerator and Suzy
Identify opportunities to provide standardized reporting or improve reporting using available data sources
CAPABILITY & TOOLS
Become an expert in Numerator and DIY research tools (Suzy, Appinio, MetrixLab) including application & interpretation of metrics and tools to develop meaningful & actionable insights.
Manage day to day requirements within Numerator and Suzy to optimize investments (provide new item inputs, provide inputs for custom groups, manage quarterly profiles)
Manage Red Bull's 'center of excellence' for all Shopper Insights tools and information for everyday access by Shopper Insights, Category Management and Shopper Marketing teams.
Track Macro Trends and provide summary reports of key industry reports (i.e. Mintel, Trend Spotter)
Provide inputs into identifying knowledge gaps and work with vendor partners on the execution of projects to fill those gaps.
STAKEHOLDER MANAGEMENT & ALIGNMENT
Collaborate with Shopper & Category Insights and Category Development teams to provide insights support as needed.
Communicate insights to all levels of the organization on a regular basis through monthly call schedules, user group communications, and internal presentations.
Build and leverage relationships across Insights, Sales and Marketing organizations to support consistent insights communications and to share best practices and resources. Primary point of contact for CDMs.
Primary contact for 2-3 cross-functional partners (i.e. On Premise, Trade Marketing, Distribution, Product Marketing) to align on business initiatives, potential research projects and how to best leverage initiatives
Provide ad-hoc insights support as requested by internal stakeholders.
Primary point of contact for region Category Analysts and Specialists.
Support development and distribution of training curriculum for internal users of Numerator Panel data in a live training session
Qualifications
Minimum 2+ years related work experience required, preferably in CPG/FMCG
Experienced in Microsoft Office Suite including Excel, PowerPoint, and Word.
Enjoys creating presentations that tell a story and the ability to integrate multiple tools to solve problems.
Experience with Shopper Panel and/or Loyalty data and/or quantitative and qualitative research methodologies
Knowledge of syndicated data (Circana, Nielsen, etc.) or other sales data
Ability to analyze results, interpret results, support recommendations, and develop presentations.
Strong oral and written communication skills; comfortable presenting to others across all levels of the organization
Ability to manage multiple tasks simultaneously.
Self-starter, detail oriented, highly organized
Additional Information
Compensation: $64,000 - $100,000
Actual compensation offers may vary based on certain factors, including but not limited to experience.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.