Digital Programs Manager

IPinfo is a rapidly growing "data as a service" provider delivering accurate and proprietary data to thousands of developers and enterprises around the world. Our data is used to enrich applications, personalise online experiences and manage security risks. We're at an exciting stage of evolution and we're looking for a growth obsessed Digital Programs Manager to join the marketing team.

The Role

This is an owner/executor role, where you will lead and optimise paid digital campaigns with a focus on driving conversions and customer acquisition. You will have expertise in paid media strategy, retargeting, audience segmentation and performance optimization. If you're an experienced digital marketer and inspired by the opportunity to make a measurable impact, we'd love to hear from you.

Paid Campaign Strategy and Execution

• In collaboration with Demand Generation, Product Marketing, Brand and CRO, develop, execute and manage IPinfo's paid digital programs across platforms such as Google Ads, LinkedIn, X, Meta and programmatic advertising networks
• Develop high-performing landing pages to support campaigns and drive conversions.
• Build audience targeting to capture new leads for nurture through the funnel, leveraging segmentation and behavioural insights

Retargeting and Remarketing

• Implement retargeting campaigns to re-engage users who have previously interacted with our website, content or ads
• Optimize retargeting strategies with dynamic ads, messaging and personalised content to increase conversion rates

Performance Optimization

• Continually analyse campaign performance optimising for key metrics such as CPA, CTR, and ROI
• A/B test ad copy, visuals, audience targeting and landing pages to improve conversions
• Leverage advanced strategies like dynamic ads, sequential messaging and personalised offers

Data Driven Decision Making

• Use tools like Google Analytics, Google Tag Manager and ad platform dashboards to track campaign performance
• Provide actionable insights based on data to refine strategies and provide reporting to stakeholders

Budget Management

• Allocate and manage budgets effectively to ensure maximum ROI across campaigns
• Adjust spending dynamically based on performance trends and opportunities

Trend Monitoring, Innovation and Collaboration

• Partner cross functionally to align campaigns with marketing goals
• Monitor industry trends, new advertising technologies and competitors' strategies to keep campaigns innovative
• Experiment with emerging formats and techniques, such as AI driven ad optimisation

About You - the Skills, Knowledge and Experience you will need

We love working with people that are smart, humble and motivated to make a difference. You'll thrive in a scaling organisation where ambiguity and complexity are the norm. You make things happen!

• 3+ years experience in a similar role - XaaS or Ecomm
• Deep knowledge of paid media and retargeting with a strong focus on conversion optimisation
• Demonstrated ability to analyze data, derive actionable insights, and apply them to optimize marketing efforts
• Expertise in PPC, Google Ads, Social Ads (X, LinkedIn, Meta), Retargeting techniques and programmatic platforms and analytics tools (Google Analytics, Social Analytics, GTM) together with a keen interest in emerging AI marketing technologies
• Commercially astute, data-driven, and focused on ROI and business outcomes
• Campaigns and performance analysis across platforms
• An entrepreneurial mindset - you get a kick out of unblocking yourself and others, fixing what's broken, learning new tools and taking ownership where needed to move the needle
• Comfortable in a scale-up environment working in a fully remote and globally distributed team
• A passion for technology with knowledge or active interest in the internet and internet data concepts

What We Offer

• Opportunity to drive direct impact in a high-growth, dynamic environment
• A collaborative, supportive team culture that values innovation
• 100% remote team and work environment
• Flexible working hours
• Competitive salary
• Unlimited PTO
• Home-office stipend