Analyst, Demand Generation Performance

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

We are seeking a highly skilled and analytical Analyst, Demand Generation Performance to join our Demand Generation Marketing team. This role will work closely with the Marketing Operations and Analytics team and Demand Generation team to analyze data, extract actionable insights, and support strategic decision-making. The ideal candidate will have a strong ability to interpret data, create predictive models, and identify trends that drive marketing success.

Key Responsibilities:

Data Analysis & Insights:

• Collaborate with the Marketing Analytics team to analyze demand generation performance data, providing actionable insights and recommendations.
• Build and run correlation models, propensity-to-buy models, and ROI models to assess program effectiveness.
• Identify high-performing programs and surface trends to inform strategy.

Storytelling with Data:

• Interpret complex datasets to weave a clear, compelling narrative that highlights key findings and supports strategic decision-making.

Dashboard Development & Reporting:

• Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking.
• Support weekly, monthly, and quarterly performance reviews with detailed data insights and reporting.

Cross-functional Collaboration:

• Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives.
• Analyze and identify linkages and interactions between component parts of the overall demand generation system.

Project Management:

• Take ownership of data-driven projects, ensuring successful planning, budgeting, execution, and completion.
• Partner with team leadership to ensure collective accountability for quality, timelines, and deliverables.

Qualifications

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

• Bachelors degree in Marketing, Business, Data Analytics, Statistics, or a related field; advanced degree preferred.
• 7-10 years of experience in marketing analytics, demand generation, or a related role.
• Strong proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI) and statistical modeling.
• Experience building and running predictive models (e.g., correlation models, propensity-to-buy models).
• Proven ability to synthesize complex datasets into clear insights and narratives.
• Exceptional communication and storytelling skills, with the ability to present to both technical and non-technical audiences.
• Strong project management skills, with a track record of delivering high-impact initiatives on time and within budget.
• Collaborative mindset with experience working across cross-functional teams.
• Experience in B2B SaaS or technology industry is a plus.