Product Marketing Manager (Guitar)
Apply NowCompany: Yamaha
Location: Buena Park, CA 90620
Description:
Purpose of Role
Product Marketing owns the upstream portion of a product's journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.
Key Accountabilities Include
Ensures Product Marketing strategy maps to the overall YCA product category (Guitar) marketing strategy
Ensures sales growth through effective channel strategy and product positioning, pricing, and distribution
Ensures that Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management
Develops Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products
Drives alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market
Ensures accurate review and assessment of YCA product category supply chain
Primary Responsibilities Include
Identifies target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
Owns competitive intelligence for the assigned product segment by ethically administering the competitive intelligence tool, completing and maintaining SWOT analyses, and reporting competitive product and market intelligence to the organization
Develops product position and produce the following:
o Market segmentation and product differentiation for targeted messaging
o Value proposition and initial messaging
Analyzes pricing impact and perform future pricing actions within the portfolio as well as implement steps in End-of-Life process when appropriate
Develops an effective Go-To-Market strategy for new product launches and collaborates/communicates with cross-functional partners, especially Marcomm, to plan for in-market execution. Tracks and communicates progress towards relevant KPIs related to launch
Works with cross functional groups to support dealer workshops, videos, and related initiatives
Requires travel up to 20%
Core Functional Competencies
Customer Insights (ADD): Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Strategy Development: Select a course of action to achieve marketing goals
Pricing Methods: Determine best, competitive pricing for products and services to maximize profits
Product Development: Modify and improve an existing product; introduce a new product so that new or additional benefits meet an identified customer need or market niche
Technical Product Acumen: Demonstrate in-depth knowledge of Yamaha's products and services
Product Marketing: Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability
Qualifications
Ideal
Demonstrates success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management
Experience developing go-to-market strategies and plans for new product launches with top consumer brands
Proficient in Microsoft Office with advanced PowerPoint and Excel skills
Budget management
Preferred
Demonstrates success influencing and leveraging research & development / product development within a consumer products organization to expand breadth and/or depth of a product line
Demonstrates success translating product specifications into end-user features and benefits
Experience presenting product information to a broad audience, up to and including senior leaders in an organization
Experience collaborating across multiple geographies and cultures
Here's What We'll Bring
Compensation:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Product Marketing owns the upstream portion of a product's journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.
Key Accountabilities Include
Ensures Product Marketing strategy maps to the overall YCA product category (Guitar) marketing strategy
Ensures sales growth through effective channel strategy and product positioning, pricing, and distribution
Ensures that Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management
Develops Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products
Drives alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market
Ensures accurate review and assessment of YCA product category supply chain
Primary Responsibilities Include
Identifies target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
Owns competitive intelligence for the assigned product segment by ethically administering the competitive intelligence tool, completing and maintaining SWOT analyses, and reporting competitive product and market intelligence to the organization
Develops product position and produce the following:
o Market segmentation and product differentiation for targeted messaging
o Value proposition and initial messaging
Analyzes pricing impact and perform future pricing actions within the portfolio as well as implement steps in End-of-Life process when appropriate
Develops an effective Go-To-Market strategy for new product launches and collaborates/communicates with cross-functional partners, especially Marcomm, to plan for in-market execution. Tracks and communicates progress towards relevant KPIs related to launch
Works with cross functional groups to support dealer workshops, videos, and related initiatives
Requires travel up to 20%
Core Functional Competencies
Customer Insights (ADD): Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Strategy Development: Select a course of action to achieve marketing goals
Pricing Methods: Determine best, competitive pricing for products and services to maximize profits
Product Development: Modify and improve an existing product; introduce a new product so that new or additional benefits meet an identified customer need or market niche
Technical Product Acumen: Demonstrate in-depth knowledge of Yamaha's products and services
Product Marketing: Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability
Qualifications
Ideal
Demonstrates success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management
Experience developing go-to-market strategies and plans for new product launches with top consumer brands
Proficient in Microsoft Office with advanced PowerPoint and Excel skills
Budget management
Preferred
Demonstrates success influencing and leveraging research & development / product development within a consumer products organization to expand breadth and/or depth of a product line
Demonstrates success translating product specifications into end-user features and benefits
Experience presenting product information to a broad audience, up to and including senior leaders in an organization
Experience collaborating across multiple geographies and cultures
Here's What We'll Bring
- Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
- Performance based bonus program
- Robust employee wellness programs including free music lessons
- Generous Wellness reimbursement program
- Tobacco cessation reward program
- Private concerts from award winning artists
- Discounted hotel, travel, entertainment, and other attractions
- Employee product purchase program
- Flexible work options (including hybrid and 9/80 schedule)
- Casual dress
- Vacation, sick-time and personal floating holidays
- Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
- Inclusive and passionate culture
- We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha
Compensation:
- Range for this role is $79,600 - $112,700 + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
- Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)