Senior Solutions Marketing Manager (HYBRID - RESTON, VA OR MALVERN, PA)

About Ellucian

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.

Values Rooted in Purpose

We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

About the Opportunity

This is a hybrid role, requiring 2-3 days/week in the office (Reston, VA or Malvern, PA)

Ellucian is a leading education technology company serving over 2,900 higher education institutions worldwide. Our Solution marketing (aka product marketing) team focuses on bringing new products/solutions to market, defining messaging and positioning, and helping contribute to subject matter expertise and themes for our campaign/field marketing programs. We are looking for an experienced Sr. Solutions Marketing Manager with technical, AI, and platform knowledge to join our growing marketing team. Ellucian is building a high-performing marketing organization to support the growth of our leading higher education-focused technology company. The marketing team members help set the direction for the organization and build a vibrant culture. If you have a passion for marketing, the talent to do world-class work, and the energy to be part of a fast-moving team that has enormous opportunity to drive results, we would love to talk with you.
Where you will make an impact

• Lead go-to-market strategies that maximize Ellucian's routes to market and the impact to our customers
• Lead the creation and execution of outcomes-first solution messaging and positioning to be used across a variety of marketing, sales, and web channels
• Cultivate customer references for our solutions and turn them into powerful marketing programs and content
• Work hand-in-hand with our product management teams to manage product community posts, engage with customers, and drive adoption of our solutions
• Execute marketing plans designed to raise awareness, establish our reputation as a thought leader globally, engage and retain our current base of customers, and drive attainment of
  global corporate objectives
• Lead development of solution-related assets needed to support the product and portfolio strategy such as case studies, brochures, infographics, videos, product demos, sales
  presentations, white papers, and solution/data sheets
• Identify external channels for proliferation of solution messaging including channel partners, websites, industry events, and social channels
• Define the content marketing and campaign strategies and working with other marketing
  departments to ensure they are executed and communicated throughout the organization
• Partner closely with the sales, strategic partners and channel partner teams to develop compelling sales enablement tools specifically for the region the solution is being marketed in and support the sales strategy

What you will bring

• 6-8+ years of professional experience, with at least 4 years in a product marketing role for a technical product
• Deep technical expertise and understanding; ideally from working in B2B SaaS/AI environments in areas like integration, process automation, or app development
• High comfort level presenting in front of customers and building relationships
• Experience managing product launches and GTM strategy
• Experience working closely in partnership with customer-facing teams (customer success, sales, services)
• Demonstrated intellectual curiosity including a strong desire to develop expertise in Ellucian solution capabilities
• Strong communication, writing, presentation design/delivery, and public speaking skills
• Manage projects and work against established deadlines
• Must be able to work with minimal daily management, be business savvy, and execute tactics quickly and efficiently
• Experience using data strategically
• Experience applying structure to ambiguity
• Experience marketing to educational entities
• Experience working for a SaaS company
• Strategic mindset

What makes #Ellucianlife

• Comprehensive health coverage: medical, dental, and vision
• Flexible time off
• Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
• 401k w/ match & BrightPlan - to help you save for the future
• Parental Leave
• 5 charitable days to support the community that supports us
• Telemedicine
• Wellness
  • Headspace Care (mental health)
  • Wellbeats (virtual fitness classes)
• RethinkCare & Wellthy- caregiver support
• Diversity and inclusion programs which provide access to internal employee resource groups
• Employee referral bonuses to encourage the addition of great new people to the team
• We Foster a learning culture with:
  • Education Assistance Program
  • Professional development opportunities

#LI-SC1
#LI-HYBRID