Salesforce Marketing Cloud Developer

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Company: Kasmo Global

Location: Charlotte, NC 28269

Description:

ob Summary: We are seeking a highly skilled and experienced Senior Salesforce Marketing Cloud Developer to join our dynamic team. The ideal candidate will have a deep understanding of Salesforce Marketing Cloud, exceptional development skills, and a passion for creating innovative marketing solutions. This role involves designing, implementing, and optimizing marketing automation strategies to drive business growth and enhance customer engagement.

Years of experience needed:
  • Minimum of 5 - 7 years of experience with Salesforce Marketing Cloud, including hands-on development and implementation. Proven track record of delivering complex marketing automation solutions.

Skills:
  • Salesforce Marketing Cloud Proficiency:
    • Journey Builder: Design and implement automated customer journeys.
    • Email Studio: Create and manage email campaigns.
    • Mobile Studio: Implement mobile messaging and push notifications.
    • Automation Studio: Implement complex workflows that automate marketing and data management tasks based on criteria configured.
    • Advertising Studio: Manage and optimize digital advertising campaigns.
    • CloudPages and Content Builder: Develop landing pages and dynamic content.
  • Integration Expertise:
    • APIs and Middleware: Experience with REST/SOAP APIs and integration tools to connect Salesforce Marketing Cloud with other systems (e.g., CRM, ERP).
    • Data Integration: Knowledge of data synchronization and ETL processes.
    • Data Management:
      • Data Extensions: Design and manage data extensions and segmentation.
      • SQL: Proficiency in SQL for querying and manipulating data within Marketing Cloud.
      • AMPscript & SSJS: Ability to use AMPscript or Platform object Server-Side JavaScript functions in email messages and reserve using Core library server-side JavaScript to landing pages, dynamic content personalization and applications.
  • Troubleshooting and Debugging:
    • Issue Resolution: Ability to identify and resolve technical issues related to Marketing Cloud implementations and integrations.
    • Performance Optimization: Skills in optimizing performance and troubleshooting inefficiencies.

Responsibilities:
  • Development & Implementation:
    • Design, develop, and implement scalable and efficient solutions within Salesforce Marketing Cloud (SFMC) including Email Studio, Automation Studio, Journey Builder, and Audience Builder.
    • Write and maintain complex SQL queries, AMPscript, and JavaScript to support marketing automation and data integration.
    • Create and manage data extensions, import and export activities, and integrate with external systems using APIs.
    • Coordinate with cross-functional teams including Marketing, IT, and Sales to ensure successful project delivery.
    • Provide technical guidance and mentorship to junior developers and team members.
  • Solution Design:
    • Collaborate with Technical Architect to understand business requirements and translate them into technical specifications and solutions.
    • Develop and document architecture and design for marketing automation solutions.
    • Optimize existing processes and solutions for performance and scalability.
  • Testing & Troubleshooting:
    • Perform rigorous testing of marketing solutions to ensure functionality, accuracy, and performance.
    • Troubleshoot and resolve issues related to marketing automation and data integration.
  • Documentation & Training:
    • Maintain comprehensive documentation for development processes, configurations, and best practices.
    • Conduct training sessions for internal teams on SFMC functionalities and best practices.
  • Continuous Improvement:
    • Stay up to date with the latest Salesforce Marketing Cloud features and industry trends.
    • Recommend and implement improvements to enhance the effectiveness of marketing campaigns and automation processes.

Qualifications:
  • Education:
    • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • Certifications:
    • Salesforce Marketing Cloud Administrator
    • Salesforce Marketing Cloud Developer
    • Salesforce Marketing Cloud Consultant
  • Soft Skills:
    • Excellent problem-solving skills and attention to detail.
    • Strong communication and interpersonal skills, with the ability to work effectively with stakeholders at all levels.
    • Ability to work independently and as part of a collaborative team.

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