Sr Product Marketing Manager
Apply NowCompany: The Judge Group Inc.
Location: Birmingham, AL 35242
Description:
Company: Healthcare SAAS
Position: Product Marketing Manager
Location: 100% Remote
Leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes. Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care. For more information,
Job Description Are you passionate about making a difference in mental healthcare? Are you energized by crafting compelling product positioning, pricing, and packaging strategies? Do you thrive on owning programs end-to-end and leveraging data to drive impactful decisions? If so, we want to hear from you!
In this role you will be the strategic storyteller for a crucial market segment. You'll own the go-to-market strategy, including messaging, positioning, pricing, and packaging, for the leading SaaS practice management tool serving mental health professionals.
We are looking for someone with healthcare industry experience and/or a track record of success crafting digital buying journeys and supporting professional sellers. A data-driven senior product marketing manager who thrives on owning programs, uncovering market opportunities, and creating meaningful connections with customers.Key Responsibilities:
Develop and Execute Strategies: Lead go-to-market efforts for product launches, collaborating with product, sales, demand generation, and customer success teams.
Own Product Positioning: Conduct market research, competitive analysis, and client interviews to create differentiated and persuasive messaging for our products.
Elevate Brand Leadership: Create white papers, thought leadership content, webinars, and industry reports to establish as a leader in the mental healthcare space.
Create Winning Content: Build a program to ensure success at every stage of the digital buying journey, including developing winning content with our in-house agency.
Enable Sales Success: Develop content for sales enablement, including case studies, ROI tools, buyer guides, and sales collateral.
Collaborate Cross-Functionally: Work closely with product management to develop pricing and packaging strategies that resonate with target audiences.
Qualifications:
Proven Track Record: 3+ years of experience in product marketing, with a demonstrated ability to own programs end-to-end.
Healthcare Expertise: Background in healthcare SaaS or a strong aptitude for learning healthcare terminology and concepts quickly.
Data-Driven Mindset: Experience using data and insights to inform and optimize product marketing strategies.
Exceptional Communicator: Strong written and oral communication skills, with the ability to translate technical concepts into compelling stories.
Collaborative Leader: Able to manage multiple projects in a fast-paced, deadline-driven environment while influencing cross-functional teams.
Customer-Focused: Passionate about understanding and addressing customer needs to drive meaningful impact.
Position: Product Marketing Manager
Location: 100% Remote
Leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes. Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care. For more information,
Job Description Are you passionate about making a difference in mental healthcare? Are you energized by crafting compelling product positioning, pricing, and packaging strategies? Do you thrive on owning programs end-to-end and leveraging data to drive impactful decisions? If so, we want to hear from you!
In this role you will be the strategic storyteller for a crucial market segment. You'll own the go-to-market strategy, including messaging, positioning, pricing, and packaging, for the leading SaaS practice management tool serving mental health professionals.
We are looking for someone with healthcare industry experience and/or a track record of success crafting digital buying journeys and supporting professional sellers. A data-driven senior product marketing manager who thrives on owning programs, uncovering market opportunities, and creating meaningful connections with customers.Key Responsibilities:
Develop and Execute Strategies: Lead go-to-market efforts for product launches, collaborating with product, sales, demand generation, and customer success teams.
Own Product Positioning: Conduct market research, competitive analysis, and client interviews to create differentiated and persuasive messaging for our products.
Elevate Brand Leadership: Create white papers, thought leadership content, webinars, and industry reports to establish as a leader in the mental healthcare space.
Create Winning Content: Build a program to ensure success at every stage of the digital buying journey, including developing winning content with our in-house agency.
Enable Sales Success: Develop content for sales enablement, including case studies, ROI tools, buyer guides, and sales collateral.
Collaborate Cross-Functionally: Work closely with product management to develop pricing and packaging strategies that resonate with target audiences.
Qualifications:
Proven Track Record: 3+ years of experience in product marketing, with a demonstrated ability to own programs end-to-end.
Healthcare Expertise: Background in healthcare SaaS or a strong aptitude for learning healthcare terminology and concepts quickly.
Data-Driven Mindset: Experience using data and insights to inform and optimize product marketing strategies.
Exceptional Communicator: Strong written and oral communication skills, with the ability to translate technical concepts into compelling stories.
Collaborative Leader: Able to manage multiple projects in a fast-paced, deadline-driven environment while influencing cross-functional teams.
Customer-Focused: Passionate about understanding and addressing customer needs to drive meaningful impact.