Sales Manager

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers, and smartphones.

ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, IF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune's World's Most Admired Companies.

Job Description - Sales Manager (SMB)

Job Title: Sales Manager - SMB Team
Department: SBG-D Commercial
Reports To: Director of Commercial Sales

Job Description Overview:

We are seeking an experienced Sales Manager to lead our SMB Sales Team within the ASUS Systems Business Group. The role is responsible for managing and driving commercial sales functions within Canada, developing strategies for increasing our penetration across various market segments, with a primary focus on SMB. The ideal candidate must have a strong background in IT hardware sales and 5+ years of experience managing a high-performing sales team within the SMB vertical.

Essential Duties and Responsibilities:

• Lead and manage the SMB Sales Team, ensuring sales targets and revenue goals are consistently met.
• Conduct regular team meetings, performance reviews, and coaching sessions to improve team capabilities and execution.
• Work closely with ASUS Sales & Product Management Teams to develop and execute go-to-market strategies for ASUS products and services.
• Maintain high visibility and engagement with focus accounts, including frequent in-person visits and virtual meetings.
• Identify and develop new business opportunities within distribution, VAR channels, and SMB end-user segments.
• Oversee the sales pipeline, ensuring forecast accuracy and consistent deal progression.
• Coordinate with marketing teams to leverage promotions, campaigns, and market development funds (MDF) to support sales initiatives.
• Ensure the team is well-equipped with the latest industry knowledge, competitive intelligence, and product updates.
• Drive high-level QBRs both internally with management and externally with top partners to review performance, strengthen relationships, and align business objectives.
• Manage and Drive Sales Team Performance through KPIs"
• Revenue Growth - Achieve quarterly and annual sales targets.
• Customer Acquisition - Increase the number of new SMB accounts.
• Pipeline Management - Maintain a strong and healthy sales pipeline with accurate forecasting.
• Client Retention & Expansion - Improve customer engagement and repeat business.
• Sales Activity Metrics - Track meetings, calls, and deal progression.
• Partner Engagement - Strengthen relationships with OEMs, distributors, and resellers.
• QBR Execution - Conduct structured QBRs internally and externally to optimize strategy and performance.

Required Knowledge, Education, Experience, and Skills:

• Bachelor's degree in Business, IT, or a related field.
• Must have 5+ years of experience managing a sales team with a proven track record of success in computer hardware sales only.
• Experience working in OEM environments (with experience in leading global IT hardware companies).
• Strong understanding of Commercial Distribution, Reseller Channels, and SMB market dynamics.
• Demonstrated ability to build strategic partnerships and influence decision-making at multiple levels.
• Excellent presentation, communication, and negotiation skills.
• Ability to analyze market trends, competition, and customer buying patterns to drive sales strategy.
• High proficiency in Microsoft PowerPoint, Excel, and CRM tools.
• Experience in business plan development and execution.
• Demonstrated quota achievement and sales growth.
• Technical proficiency in computer hardware and IT environments.
• Proven ability to navigate complex sales cycles and drive deal closures.
• Experience in Objective and Key Results (OKR) framework implementation and execution to drive team performance and alignment.

Working Conditions:

• ASUS Markham Office (Hybrid) 3 Days / Week
• Daily engagement via phone, email, and virtual meetings.
• Weekly, monthly, and quarterly in-person engagements, including client meetings and internal reporting.
• 25-50%+ travel required for client visits, events, and training sessions.

Application:

• We thank all applicants for their interest, but only selected candidates will be contacted for an interview.
• ASUS is compliant with the Accessibility for Ontarians with Disabilities Act, 2005, and recognizes its obligation to provide accommodation in the job application process to persons with disabilities on request, up to the point of undue hardship. Requests for accommodation should be directed to Human Resources.