Head of Brand Growth & Customer Acquisition

Company Description

More than 450,000 users coast to coast leverage Volo to organize, meet, communicate, and play within their community through sports and social activities. Whether it's a performance sport like soccer or a virtual activity like cornhole, Volo provides something realreal interaction, real activity, real fun, and real impact.

Volo is a movement-for people and by people who want to connect more meaningfully to each other.

More Than a Job

• Annual company events such as Summit Retreat & Volo Games Field Day
• Healthcare and 401k benefits available
• Free sports leagues & events
• Company Memorabilia

Proof We Are Awesome

• Ranked Among Inc - 5000 Fastest Growing Companies
• Serving more than 45,000 kids in free youth programs
• Over 450,000 Adult Participants Nationwide
• 8 City Markets & Counting...

If you have a desire to make a difference through community and sports, Volo could be your next and final career destination. Come fly with us.

This role can be located in any of the cities that Volo currently operates in - Baltimore, MD, Boston, MA, Denver, CO, San Diego, CA, New York City, NY, San Francisco, CA, San Jose, CA, Washington, D.C

Salary Range: $110,000 - $140,000 per year

Role Overview:

This role is responsible for building and executing a comprehensive customer acquisition and brand growth strategy for Volo. You will oversee paid digital and social media, work closely with the local marketing managers & sales directors (as well as local leadership), and drive strategic growth throughout all Volo markets. You will also collaborate cross-functionally with creative, retention, and product teams to ensure a seamless and engaging experience for new customers. You will be obsessed about how and where we acquire new Volo players.

Key Responsibilities:

Customer Acquisition & Digital Growth

• Own and execute paid digital and social media strategy to drive customer acquisition locally and at scale.
• Develop and refine marketing attribution strategies to measure the effectiveness of acquisition channels.
• Work closely with the product and technology teams to develop a personalized and seamless new customer experience.

Local Marketing & Field Operations

• Support local marketing managers in key markets to drive grassroots and community engagement.
• Create scalable toolkits for local teams to execute impactful, on-brand marketing campaigns, with a focus on priority customer segments.
• Recruit and develop top-tier local/field marketing talent to support company growth as we expand.

Strategic Brand Initiatives

• Identify and secure national-level strategic partnerships to enhance brand awareness and drive customer acquisition.
• Work closely with sponsorship team to help activate co-branded experiences that drive quantifiable results for the sponsor and Volo.
• Work closely with the creative team to execute a brand refresh and ensure brand consistency across all channels.
• Develop and launch a new customer welcome series in collaboration with the retention team, ensuring high engagement from first touchpoint to loyal participation.
• Work closely with product teams to ensure the best-in-class user experience on digital platforms.

Who You Are:

• 7-10+ years of experience in brand growth, customer acquisition, or marketing, ideally in a community-driven or lifestyle brand.
• Relevant experience in paid digital and social media, with a track record of driving customer growth at scale.
• Experience managing and scaling local marketing teams, with an understanding of field marketing dynamics.
• Keen eye for creative and passion for developing and implementing successful - and unsuccessful - campaigns.
• Understanding of marketing attribution models and data-driven decision-making...you strike a good balance of data-driven decisions and instinct.
• Strong ability to develop and maintain high-impact strategic partnerships.
• A creative and strategic thinker who thrives in a fast-paced, entrepreneurial environment.
• Passionate about sports, community engagement, and building exceptional customer experiences.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

Are you authorized to work lawfully in the United States for Volo?

Will you now or in the future require Volo to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status.