National Business Development Manager

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Company: NPAworldwide

Location: Sonoma, CA 95476

Description:

The National Business Development Manager is a strategic role that demands a seasoned professional with a proven track record in national account management, particularly in the retail and hospitality sectors. The ideal candidate will possess deep expertise in private-label decision-making processes at the corporate level, established relationships with key national buyers, and an ability to navigate the long-term strategic planning cycles of major clients.

As the primary liaison for high-profile accounts, you will focus on building and expanding partnerships with national retailers and hospitality groups, driving sales growth through customized solutions and exclusive product offerings.

Essential Duties and Responsibilities
  • Expand, cultivate and grow relationships with large-scale buyers, including retail accounts, hospitality groups and restaurant chains.
  • Leverage existing relationships with key decision-makers to secure partnerships and expand private label wine sales.
  • Navigate customer processes to align proposals with specific decision-making structures, RFP requests, and purchasing timelines.
  • Identify opportunities to create innovative, tailored offerings that meet customer goals and market demands.
  • Collaborate with internal stakeholders to ensure alignment between customer requirements and production capabilities.
  • Lead initiatives to differentiate private label offerings through premium quality, innovation, and market insights.
  • Work closely with distributors and customers to ensure seamless execution of private label programs, from pricing and packaging to delivery and product rollouts.
  • Partner with marketing and production teams to create compelling pitches and promotional strategies aligned with customer needs.
  • Provide consistent updates to internal teams on customer progress, decision timelines, and potential obstacles.
  • Track new customer acquisition objectives, account performance metrics, and program success rates to identify opportunities for improvement.
  • Use data to refine strategies and deliver actionable insights to leadership and internal teams.

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