Senior Associate Brand Manager, Innovation
Apply NowCompany: The Hershey Company
Location: Hershey, PA 17033
Description:
Job Location: Hershey, PA
Summary:
Our approach to pioneering innovation continues to evolve, requiring our leaders to have a growth mindset, be comfortable with ambiguity, and have a creative problem-solving mindset.
This Senior Associate Brand Manager (Sr ABM) will play a pivotal role in helping The Hershey Company achieve our vision of growth through disruptive innovation platforms.
KEY RESPONSIBILITIES can include:
Translate viable opportunities into testable commercial concepts
Lead development of innovation business case, cross-functional coordination and problem solving, and securing leadership alignment to commercialize prioritized Disruptive projects
Lead exploration and definition of opportunity areas via data and consumer insights
Lead cross-functional teams to ideate, develop, and prioritize concepts.
Support strategic planning for multi-year disruptive innovation pipeline
QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.):
Education: Bachelor's degree required, MBA preferred
4+ years of work experience, with at least 1-2 years in Marketing
Consumer centric self-starter & growth mindset - fail fast, learn faster
Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
Demonstrated ability to influence and lead teams
Strong "big picture" perspective, while also delivering the innovation initiative at hand
Outstanding verbal, written and interpersonal communications skills
Creative problem solver, strategic thinker, and analytical skills
Ability to simplify and make decisions quickly to drive constant forward progress
#LI-AM1
Summary:
Our approach to pioneering innovation continues to evolve, requiring our leaders to have a growth mindset, be comfortable with ambiguity, and have a creative problem-solving mindset.
This Senior Associate Brand Manager (Sr ABM) will play a pivotal role in helping The Hershey Company achieve our vision of growth through disruptive innovation platforms.
KEY RESPONSIBILITIES can include:
Translate viable opportunities into testable commercial concepts
Lead development of innovation business case, cross-functional coordination and problem solving, and securing leadership alignment to commercialize prioritized Disruptive projects
Lead exploration and definition of opportunity areas via data and consumer insights
Lead cross-functional teams to ideate, develop, and prioritize concepts.
Support strategic planning for multi-year disruptive innovation pipeline
QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.):
Education: Bachelor's degree required, MBA preferred
4+ years of work experience, with at least 1-2 years in Marketing
Consumer centric self-starter & growth mindset - fail fast, learn faster
Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
Demonstrated ability to influence and lead teams
Strong "big picture" perspective, while also delivering the innovation initiative at hand
Outstanding verbal, written and interpersonal communications skills
Creative problem solver, strategic thinker, and analytical skills
Ability to simplify and make decisions quickly to drive constant forward progress
#LI-AM1