Director of Client Strategy - Philadelphia
Apply NowCompany: Stream Companies
Location: West Chester, PA 19382
Description:
This is your opportunity to lead and make a difference as part of a fast-paced agency environment. We are an award-winning integrated marketing and digital agency focusing on automotive, consumer and business-to-business (B2B) marketing. We build retail traffic and have the results to prove it. The company is committed to innovation and growth through excellence in client service, combined with a willingness to explore new tools and opportunities to help clients achieve results. The company invests in platforms that create differentiated services and supports its team members with continuing education through training and support.
We are looking to build our team with smart people with leadership characteristics, who take initiative as collaborators and team players. The ideal candidate must have an entrepreneurial spirit and enjoy being part of new projects or innovation that the company pursues. If you want to be a part of an established company that is recognized as a Best Place to Work, you will have a tremendous opportunity to contribute your talents and be rewarded.
*Must be local to the West Chester, PA office*
Essential Responsibilities:
Develop and build strong relationships between clients, internal team, and partners; act as a liaison to effectively communicate client needs, project status, rationale, KPIs, and new business opportunities
Travel to and from the client's physical location. This could be via car, train or plane.
Develop strategic recommendations for assigned clients
The Director of Client Strategy is responsible for identifying opportunities for their client and positioning Stream's services in a way where it can accomplish the client's goals
These strategic recommendations are presented to the client by the Director of Client Strategy
Own the client and be the advocate to ensure that the team is aligned to deliver on scope of work
Work with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate client objectives into project specifications
Manage digital, print, social, mobile, broadcast, and promotional campaigns
Prepare budget tracking and reporting: agency profitability and project costs
Develop budgets-manage vendor and internal scoping for clients and RFPs
Create marketing plans, project calendars to support client initiatives
Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner
Research, Secret Shop and benchmark competitors to help determine client needs, strategies, and tactics (SWOT and PEST)
Review clients CRM when needed
Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports
Provide campaign reports (from multiple sources) and draw insights and conclusions for clients
Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars
Approve outgoing invoices for all clients
Qualifications:
Bachelor's Degree in Business or Communications/Advertising Preferred
5-7 years' experience at advertising or marketing agency Preferred
Agency and retail experience is required
Must have background in advertising and media (digital is a requirement)
Automotive experience is preferred
Strong background in traditional, broadcast, and print media, with a comprehensive understanding of the digital landscape
Skills & Experience:
Highly proficient in Microsoft Office Suite-Excel, Word and PPT
Experience speaking to and presenting to dealer principals and general managers/automotive decision makers
WordPress, CMS, Google Analytics, and web development process
Ability to articulate and deliver rationale for media recommendations to clients; work closely with media department and social media team
Experience with social media marketing (Facebook, Twitter, Instagram)
* We are an e-verify employer
We are looking to build our team with smart people with leadership characteristics, who take initiative as collaborators and team players. The ideal candidate must have an entrepreneurial spirit and enjoy being part of new projects or innovation that the company pursues. If you want to be a part of an established company that is recognized as a Best Place to Work, you will have a tremendous opportunity to contribute your talents and be rewarded.
*Must be local to the West Chester, PA office*
Essential Responsibilities:
Develop and build strong relationships between clients, internal team, and partners; act as a liaison to effectively communicate client needs, project status, rationale, KPIs, and new business opportunities
Travel to and from the client's physical location. This could be via car, train or plane.
Develop strategic recommendations for assigned clients
The Director of Client Strategy is responsible for identifying opportunities for their client and positioning Stream's services in a way where it can accomplish the client's goals
These strategic recommendations are presented to the client by the Director of Client Strategy
Own the client and be the advocate to ensure that the team is aligned to deliver on scope of work
Work with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate client objectives into project specifications
Manage digital, print, social, mobile, broadcast, and promotional campaigns
Prepare budget tracking and reporting: agency profitability and project costs
Develop budgets-manage vendor and internal scoping for clients and RFPs
Create marketing plans, project calendars to support client initiatives
Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner
Research, Secret Shop and benchmark competitors to help determine client needs, strategies, and tactics (SWOT and PEST)
Review clients CRM when needed
Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports
Provide campaign reports (from multiple sources) and draw insights and conclusions for clients
Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars
Approve outgoing invoices for all clients
Qualifications:
Bachelor's Degree in Business or Communications/Advertising Preferred
5-7 years' experience at advertising or marketing agency Preferred
Agency and retail experience is required
Must have background in advertising and media (digital is a requirement)
Automotive experience is preferred
Strong background in traditional, broadcast, and print media, with a comprehensive understanding of the digital landscape
Skills & Experience:
Highly proficient in Microsoft Office Suite-Excel, Word and PPT
Experience speaking to and presenting to dealer principals and general managers/automotive decision makers
WordPress, CMS, Google Analytics, and web development process
Ability to articulate and deliver rationale for media recommendations to clients; work closely with media department and social media team
Experience with social media marketing (Facebook, Twitter, Instagram)
* We are an e-verify employer