Marketing Manager, PlainsCapital Bank

Job Description

Hilltop Holdings is looking to hire a Marketing Manager, Plains Capital Bank.

Hilltop Holdings is seeking a candidate with proven bank marketing experience for its newly created role, Marketing Manager, PlainsCapital Bank. Reporting directly to the Senior Marketing Manager, this role will assist with the development and launch of a new local marketing strategy for PlainsCapital Bank. The ideal candidate will have direct experience developing and executing marketing campaigns and will make positive and meaningful contributions to strategic marketing planning.

This role will have direct responsibility for ensuring the success of a wide range of strategic marketing initiatives for PlainsCapital Bank. Working alongside the Senior Marketing Manager, this role will engage directly with executives, regional market leaders, and line of business leaders to identify marketing needs and plan and implement marketing strategies to address those needs. The Marketing Manager will work closely with both marketing and communications team members and Bank subject matter experts in the development of marketing campaign deliverables.

Responsibilities

• Working with the Senior Marketing Manager and other members of the marketing and communications department, executes on a wide range of daily marketing activities for PlainsCapital Bank
• Assists with the execution of strategic marketing plans, advertising and promotional campaigns, and communications initiatives to support business objectives
• Meets regularly with Bank leaders to discuss corporate and region-specific marketing goals and review marketing campaign progress and results
• Assist with the tracking of marketing spend to budget, and prepares budget reports for executive leadership and regional leadership as needed
• Working in concert with PlainsCapital and marketing team members, assists in the development of marketing and sales collateral and other creative deliverables to support local marketing campaigns
• Performs media placement for traditional advertising, including print, TV, and out-of-home, and coordinates with outside agency for digital advertising placement
• Works in concert with subject matter experts across the Bank to ensure the accuracy and success of marketing materials, campaigns and promotions
• Coordinates with and manages outside vendor relationships as needed
• Assists with a variety of day-to-day corporate marketing activities
• Other duties and responsibilities as assigned

Qualifications

• Must be eligible to work in the U.S. without sponsorship now or in the future.
• Must be able to report to Hilltop Plaza @ 6565 Hillcrest Avenue, Dallas, without the need for relocation assistance.
• Bachelor's degree required; marketing, advertising, or communications strongly preferred
• 7-10 years of professional marketing experience required
• Financial services experience required; corporate bank marketing experience strongly preferred
• Ability to promote a positive image of the company and represent the company's interests required
• Excellent verbal, written, and interpersonal communication skills, and the ability to effectively interact with all levels of the organization required
• Excellent PC skills including Microsoft Office suite required; experience with Salesforce Marketing Cloud and WordPress a plus
• Strong attention to detail, excellent organizational and time management skills, and the ability to work on multiple projects simultaneously
• Must be a team player, collaborative, and willing to contribute to a diverse range of projects
• Excellent problem-solving and analytical skills and demonstrated decision making ability required

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.

About Us

Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop-holdings.com.

About the Team

Hilltop Holdings' Marketing and Communications department is a dedicated team working to create impactful strategies and driving brand growth for our organization. We are passionate about connecting with our target audience, building strong relationships, and effectively communicating the value of our products and services. With a deep understanding of market trends and consumer behavior, we develop comprehensive marketing plans that encompass traditional and digital channels. From market research and competitive analysis to creative campaign development and execution, we strive to create compelling narratives that resonate with our customers. Our department works closely with cross-functional teams to ensure brand consistency and deliver exceptional experiences across all touchpoints. We embrace innovation and leverage cutting-edge technologies to enhance our marketing efforts and drive measurable results. At Hilltop, the Marketing department is committed to elevating our brand, fostering customer loyalty, and achieving sustainable growth in a dynamic and competitive marketplace.