Vice President, Brand Strategy
Apply NowCompany: Starcom Mediavest Group Germany Gmbh
Location: Philadelphia, PA 19120
Description:
Company Description
Razorfish Health is unique among the roster of the largest healthcare agencies. Here's why:
At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.
We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients' brands.
We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.
In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.
Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth
Twitter: https://twitter.com/RazorfishHealth
Job Description
The Strategy group at RFH is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights.
Responsibilities
The VP, Strategy must be able to:
Qualifications
Job Requirements
Skills Requirements
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
About Publicis Health
Publicis Healthis the world's premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health's mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology-for good.
With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.
Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth
Twitter: www.twitter.com/PublicisHealth/
Not all applicants will be contacted. Publicis Health is an equal opportunity employer. No vendor/agency solicitation please.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $127,585 - $183,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/07/2025.
#LI-JM6
Razorfish Health is unique among the roster of the largest healthcare agencies. Here's why:
At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.
We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients' brands.
We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.
In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.
Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth
Twitter: https://twitter.com/RazorfishHealth
Job Description
The Strategy group at RFH is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience: what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights.
Responsibilities
The VP, Strategy must be able to:
- Direct qualitative and quantitative market research
- Synthesize insights from qualitative and quantitative research as well as other data sources
- Understand customer usage of media/channels
- Create briefs and provide input to program design as well as analytics
- Lead brand planning and other strategic planning efforts
- Contribute to new business pitches
- Support the development of the nascent Strategic Planning group, including creation of best practices and agency education
Qualifications
Job Requirements
- Bachelor's degree in marketing, anthropology/sociology or psychology (preferred)
- 7-10 years' experience in healthcare marketing/planning
- Oncology experience strongly preferred
Skills Requirements
- Demonstrated ability to think comprehensively and proactively about brand marketing strategy
- Experience in generating and strategically applying both qualitative and quantitative research
- Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
- Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
- Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
- Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
- Ideal: experience in the nutrition/wellness category
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
About Publicis Health
Publicis Healthis the world's premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health's mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology-for good.
With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.
Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth
Twitter: www.twitter.com/PublicisHealth/
Not all applicants will be contacted. Publicis Health is an equal opportunity employer. No vendor/agency solicitation please.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $127,585 - $183,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/07/2025.
#LI-JM6