Marketing and Business Development Coordinator reporting directly to the CEO

Marketing and Business Development Director
MAP Digital, Inc. is seeking an experienced Marketing and Business Development Director to lead our exciting new initiatives. This role offers a unique opportunity to drive the launch of an innovative product in the events industry while contributing to social good.

About Us:
MAP Digital is a pioneer in the events industry, leveraging technology to transform how events are organized, experienced and measured. We're launching Fast Pass Badging with Add to Wallet as a SaaS product to revolutionize event badging and the global tracking of enterprise customers to enhance sales. In September MAP Digital our own conference on our MetaMeetings platform, The Women Funding Women Summit during UNGA in New York.

The Role:
As our Marketing and Business Development Director, you will report directly to the CEO and play a crucial role in shaping our marketing strategies and business growth. This position combines corporate marketing expertise with a passion for social good. This is a hybrid position requiring flexible work-in-office in New York City and some travel.

Key Responsibilities:
Strategic Marketing Leadership

• Develop and execute comprehensive marketing strategies for Fast Pass Badging and other MAP Digital products
• Lead the marketing efforts for the Women Funding Women Summit, our first self-organized event on the MetaMeetings platform
• Create and manage multi-channel marketing campaigns, with a focus on email, LinkedIn, and other social media platforms

Content Creation and Management

• Write and edit marketing content in Canva, Adobe Suite, Photoshop, Illustrator, video platforms and AI tools.
• Develop and maintain a content calendar for consistent brand messaging
• Manage social media presence and engagement strategies

Business Development

• Identify and pursue new business opportunities in the enterprise event marketing activation and for business-to-business conferences.
• Build and maintain relationships with key stakeholders and potential partners
• Collaborate with the CEO on strategic initiatives and partnerships

Market Research and Analytics

• Conduct thorough competitor and industry research to inform marketing strategies
• Analyze marketing performance metrics and provide actionable insights
• Prepare comprehensive marketing and sales performance reports

Project Management

• Lead the marketing aspects of the Women Funding Women Summit during UN General Assembly Week in New York (September 2025)
• Manage and coordinate various marketing projects and initiatives
• Oversee the maintenance of marketing databases and CRM systems

Qualifications:

• Proven experience in digital marketing and business development, preferably in the corporate or technology industry
• Strong leadership skills with the ability to drive projects from conception to completion
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics platforms
• Experience in content creation and social media management
• Understanding of AI and its applications in marketing (preferred)
• Passion for social good and interest in cause-related marketing

What We Offer:

• Opportunity to work directly with the CEO and shape the company's future
• Chance to make a significant impact in the events industry and social good sector
• Dynamic work environment with cutting-edge technology
• Competitive salary and benefits package

Join us in revolutionizing the events industry while making a positive impact on society. If you're a skilled marketer with corporate experience and a passion for social good, we want to hear from you!

This is a hybrid job with some time in our New York City office required. MAP Digital, Inc. is a woman-owned, equal opportunity employer.