Marketing Manager

Salary: $35.00 - $45.00 Hourly
Location : Salt Lake County, UT
Job Type: Full Time
Job Number: 44349
Agency: 063 Governor's Office of Economic Opportunity
Unit: 5110 TOURISM ADMIN
Opening Date: 02/25/2025
Closing Date: 3/5/2025 11:59 PM Mountain
FLSA: Exempt
Recruiter: Sarah Humphries
# of Openings: 1
Location: 300 N State St, Salt Lake City, UT 84103, USA
Background Check: You must successfully pass a criminal history check.
Schedule Code: AC - Employees in Offices of Elected Officials - This is a career service exempt at will position.
Benefits: This position is eligible for a full benefits package. See benefits tab below for details.
EEO Statement: The State of Utah is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. For accommodations, dial 711 or TTY: 800-346-4128.

Job Description
MARKETING MANAGER
The Utah Office of Tourism is seeking a highly-organized and talented Marketing Manager to oversee our advertising campaigns, agency collaborations, and campaign content delivery. This position will work collaboratively with the entire Marketing & Communications team to keep our projects and team organized and aligned to our strategic priorities and goals.
Principal Duties

• Manage marketing campaigns, determine needs, and work with the director to strategically align resources and schedules.
• Optimize communication to streamline workflow and collaboration between internal teams and agencies across all paid channels.
• Owner of project management tools to manage timelines and ensure all deliverables and deadlines are met.
• Assist with the development and deployment of content across paid, earned, shared, and owned media channels.
• Review all campaign assets from agencies and vendors to ensure consistent brand and style is used and alignment with campaign goals.
• Manage campaign and content briefs to ensure standard documentation.
• Summarize and compile campaign analytics and performance data for reporting purposes.
• Regularly present campaign plans and results to the Marketing Committee.
• Lead interagency meetings for both campaign launches and reporting.
• Perform other related duties as assigned.

Ideal Candidate
Competencies

• Strong communication skills for internal and external stakeholders.
• Expert organizational skills and the ability to manage multiple tasks.
• Ability to work in a fast-paced environment with deadlines.
• Attention to detail, understanding of marketing campaigns, and familiarity with project management tools.
• Relationship-building and interpersonal skills.
• Critical thinking and creativity.

Education, Experience, and Training

• A bachelor's degree with major course work in business, marketing, communications, public relations or related field -OR- an equivalent combination of education, experience and training that would provide the knowledge, skills and abilities required for the successful performance of the essential job duties.
• Minimum of three years of experience directly managing multichannel marketing campaigns.
• Competent using Google Workspace, Asana, Slack, and other communication tools.

Preferred

• Experience working in the tourism industry.
• Knowledge of/experience in government and/or the nonprofit sector.
• Adobe Creative Cloud skills.

The Agency

The Utah Office of Tourism is the tourism marketing agency for the State of Utah. The purpose is to promote responsible domestic and international visitation to Utah's remarkable travel destinations. The Utah Office of Tourism is an office within the Governor's Office of Economic Opportunity. We are located in historic Council Hall, right across the street from the State Capitol Building at 300 North State Street in Salt Lake City.
Why You Should Join Our Team

• Become an expert on Utah tourism and discover new adventure interests to explore
• Gain the satisfaction of helping others in their planning to experience Utah and influence continued visitation
• Share information of responsible tourism to help conserve Utah's natural wonders
• Further develop marketing and communication skills and work with a team of committed members

Job Conditions

• This position is an in-office role with the option to work remotely at least 1 day a week. Potential exceptions or alterations based on business needs may occur.
• This position will primarily use established Utah Office of Tourism communications tools Slack, Asana and Google Apps.
• This position operates in a professional business environment.
• Travel requirements: 10%

Benefits:
The State of Utah offers eligible employees a variety of benefits including medical, dental, life and disability insurance, as well as a comprehensive leave program. Please click the following link for a detailed information page: To access a Total Compensation Calculator in Excel format click

FMLA General Notice:
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01

How many years of experience do you have in marketing or advertising?

• 0-2 Years
• 3-5 Years
• 6-8 Years
• 9+ Years

02

Have you managed external agencies/vendors in your past roles?

• Yes
• No

03

Have you developed and reported on KPIs (Key Performance Indicators) for marketing campaigns?

• Yes
• No

04

Have you previously worked in the travel, tourism, or hospitality industry?

• Yes
• No

05

Which marketing channels have you successfully managed?

• Connected TV
• Broadcast (TV/Radio)
• Digital Display Advertising
• Native Advertising
• Endemic Partnerships
• Out of Home
• Paid Search/PPC
• Paid Social
• Print/Traditional Advertising
• Events/Experiential Marketing
• Sponsorships & Activations
• Other (please specify)
• None

Required Question