Senior Manager, Social Listening and Analytics
Apply NowCompany: Apple
Location: Cupertino, CA 95014
Description:
Summary
Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We're looking for trailblazing, creative and collaborative professionals from a variety of fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!
We are seeking an experienced and strategic Senior Manager of Social Listening and Analytics to lead our social intelligence initiatives. This role will be pivotal in monitoring, analyzing, and interpreting social media data to inform business strategies, enhance PR efforts, and manage our brand's online reputation.
If you love to digest data to unearth insights that tell a broader story, understand strategic communications and crisis comms, are meticulous, organized, and collaborative, are a curious mind who can research any topic, and are a heavy user of a variety of social platforms with an intuitive understanding of behavioral and technology trends, then please apply!
Description
- Develop and Implement Social Intelligence Strategy: Lead the creation and execution of a comprehensive social listening strategy aligned with business objectives to deliver quick data and actionable insights in a fast moving environment. Continuously optimize methodologies to improve the accuracy and impact of social intelligence activities.
- Monitor and Analyze Social Media Metrics: Oversee the tracking of key social media metrics, including engagement rates, reach, impressions, click-through rates, competitive benchmarks and conversion rates. Identify trends and patterns as well as crisis monitoring to inform content and marketing strategies.
- Execute Social Listening Programs: Conduct in-depth social listening to monitor global conversations and leaders, brand mentions, sentiment, and emerging trends. Write and review queries for social listening topics to gather relevant real-time data.
- Provide Actionable Insights: Analyze data to identify key trends, sentiments, and patterns. Develop and present reports that translate listening data into digestible insights for cross-functional audiences, influencing business, communications, and marketing strategies.
- Manage Social Media Tools and Technology: Oversee the social media tools and technology stack, including vendor relationships. Stay updated with the latest trends and technologies in social media and social intelligence to ensure the organization remains at the forefront of digital innovation.
Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We're looking for trailblazing, creative and collaborative professionals from a variety of fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!
We are seeking an experienced and strategic Senior Manager of Social Listening and Analytics to lead our social intelligence initiatives. This role will be pivotal in monitoring, analyzing, and interpreting social media data to inform business strategies, enhance PR efforts, and manage our brand's online reputation.
If you love to digest data to unearth insights that tell a broader story, understand strategic communications and crisis comms, are meticulous, organized, and collaborative, are a curious mind who can research any topic, and are a heavy user of a variety of social platforms with an intuitive understanding of behavioral and technology trends, then please apply!
Description
- Develop and Implement Social Intelligence Strategy: Lead the creation and execution of a comprehensive social listening strategy aligned with business objectives to deliver quick data and actionable insights in a fast moving environment. Continuously optimize methodologies to improve the accuracy and impact of social intelligence activities.
- Monitor and Analyze Social Media Metrics: Oversee the tracking of key social media metrics, including engagement rates, reach, impressions, click-through rates, competitive benchmarks and conversion rates. Identify trends and patterns as well as crisis monitoring to inform content and marketing strategies.
- Execute Social Listening Programs: Conduct in-depth social listening to monitor global conversations and leaders, brand mentions, sentiment, and emerging trends. Write and review queries for social listening topics to gather relevant real-time data.
- Provide Actionable Insights: Analyze data to identify key trends, sentiments, and patterns. Develop and present reports that translate listening data into digestible insights for cross-functional audiences, influencing business, communications, and marketing strategies.
- Manage Social Media Tools and Technology: Oversee the social media tools and technology stack, including vendor relationships. Stay updated with the latest trends and technologies in social media and social intelligence to ensure the organization remains at the forefront of digital innovation.