Senior Website Data Analyst

Job Description:
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
Responsibilities:
Website data analysis:

• Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA),
• Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates.

Optimization strategies:

• Utilize website data analysis to identify areas for improvement and optimization.
• Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.

Opportunity identification:

• Proactively identify opportunities for website optimization and improvement based on data analysis.
• Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.

Business understanding:

• Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges.
• Translate business requirements into actionable insights and recommendations that align with the overall business strategy.

Storytelling through data:

• Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders.
• Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.

Testing and experimentation:

• Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target.
• Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.

Conversion rate optimization (CRO):

• Collaborate with marketing and UX teams to improve website conversion rates.
• Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization.
• Develop CRO strategies and recommendations based on data insights.

Data quality and governance:

• Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices.
• Identify and address data quality issues that may impact the accuracy of analysis results.

Continuous learning and improvement:

• Stay up to date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends.
• Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.

Requirements:

• Minimum of 5 years' experience.
• Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
• Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target.
• Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
• Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
• Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
• Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
• Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
• Adobe Analytics, CJA and/or Target Certification a plus

Top skills:

• Business acumen - ability to understand marketing and business priorities and provide insight to support
• Expertise with Abobe analytics, including CJA, Consumer Journey Analytics and web site analysis
• Client facing - strong presentation skills and communication skills
• Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand
• cross function, matrix, highly collaborative team player - this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner.