Field Marketing Manager

Why Join HYCU?

HYCU is the fastest-growing leader in the multi-cloud and SaaS data protection as a service industry. By bringing true SaaS-based data backup and recovery to on-premises, cloud-native, and SaaS IT environments, the company provides unrivaled data protection, migration, disaster recovery, and ransomware protection to thousands of companies worldwide. The company's award-winning R-Cloud platform eliminates complexity, risk, and the high cost of legacy-based solutions, providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91, HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.

Overview

We're seeking a Field Marketing Manager eager to develop their skills in event-driven and demand generation marketing. This role offers hands-on experience in planning and executing impactful events, field activities, and supporting broader marketing initiatives.

You'll collaborate closely with cross-functional teams to maximize attendee engagement, drive pipeline growth, and strengthen partnerships with top-tier technology partners like Nutanix, Dell Technologies, Atlassian, Google Cloud, and iManage. You should have a passion for learning and a proactive approach to executing marketing programs.

This role blends event execution with demand generation, focusing on building relationships and driving measurable results. You'll assist in designing and executing global events-from ideation and budgeting to logistics and post-event analysis-to deepen engagement and acquire new customers.

Location:

• Boston, MA (Hybrid; 3 days onsite/2 days remote)

What You'll Do:

• Execute a comprehensive event marketing plan that align with HYCU's business objectives and drive attendance and engagement

• Collaborate with cross-functional teams to ensure seamless execution of events, including venue selection, vendor management, and logistics

• Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget

• Analyze event performance metrics and provide recommendations for future improvements and optimizations

• Responsible for executing HYCU hosted events (Sales Kickoffs, roundtables, executive/VIP dinners, etc.)

• Responsible for planning, execution, and performance of global field marketing programs and event campaigns to drive demand generation

• Lead the development and execution of strategic event campaigns to drive brand awareness, lead generation, and revenue growth

• Identify opportunities for sponsorships, speaking engagements, and thought leadership initiatives at industry events

• Work with the sales team to integrate event marketing initiatives into the sales process

• Generate sales qualified leads (SQLs) through events campaigns

• Collaborate with product marketing, demand generation and other teams to ensure alignment and consistency across all marketing efforts

• Manage the field and events marketing budget effectively, ensuring optimal allocation of resources for maximum impact across various event initiatives

• Manage shipping and receiving of items and company merchandise for partner and field events or for customers

• Leverage data insights from event metrics and attendee feedback to optimize and enhance future campaigns

What We're Looking For:

• Bachelor's degree in Marketing, Business, or a related field

• 2-5 years' of demonstrated Field or Event Marketing experience or similar with a B2B SaaS/Technology company

• Self-starter mentality, capable of managing multiple events with a high degree of autonomy, balanced with a desire to work successfully and collaboratively across Sales, Marketing, and Product teams

• Strong written, verbal, analytical and interpersonal skills

• Experience driving successful outcomes during and post events

• Proficient with marketing and sales tools and platforms such as: Marketo, HubSpot, Salesforce, Canva, Jira and more are nice to have

• Ability to juggle multiple, demanding tasks simultaneously and with accuracy

• Experience managing and shipping company items and merchandise

• Ability to travel 10%

It's Great if You Have:

• B2B SaaS experience

• Experience within data protection, cloud-native, security, data storage industries

Attributes of a Successful HYCUer in this role:

• Self-starter and strategic thinker who thinks outside the box

• Takes responsibility and ownership for driving successful outcomes. You're results-driven with a winning attitude

• Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties

• Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation

• Obsessed with being customer-focused - We know our customers and are advocates for their voice and point of view across HYCU

• Intellectual curiosity, always open for continuous learning/growth mindset

Who We Are:

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture.We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.

The following is how we approach each Core Value:

• Authenticity - To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we're going to do.

• Grit - To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it's staying late to help a colleague or customer or finding a better process and making sure it's communicated cross-functionally. You just have to do it and love it...and never stop trying.

• Empathy - We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don't live in a constant state of empathy, if we don't strive to truly put ourselves in another person's shoes, we cannot truly serve the market.

"We are at our best when we stay true to our Core Values." - Simon Taylor, CEO

What We Offer:
Come work for one of CRN's "Cloud 100 Companies for 2025". At HYCU you'll have the opportunity to build your career with a "Visionary" B2B SaaS company from Gartner's Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.

Pay Transparency

The anticipated cash compensation range for this position is $80,000-110,000 USD annually. The cash compensation package includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HYCU's bonus plan for eligible roles. In addition to cash compensation, all roles are eligible to participate in HYCU's equity plan and benefits program. Individual compensation packages are determined by a combination of factors unique to each candidate, including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for the position across all US locations.