Manager, Digital Marketing

At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make "Life Good" - from home appliances, consumer electronics and vehicle components to business innovations in digital signage, air conditioning and solar.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketer who has a strong background in digital paid and performance media, web, SEO/SEM, influencers, partnerships, email, analytics, lead generation and online advertising to optimize conversion and ROAS. This role will work cross functionally as a digital marketing expert, partnering with Brand, Sales, and Corporate Communications. The ideal candidate will also have an interest in channel marketing and relationship building.

PRINCIPAL RESPONSIBILITIES:

• Build, execute, and optimize strategic digital and e-commerce campaigns across multiple channels and platforms.
• Execute full-funnel marketing campaigns (including paid media, e-commerce, SEO/SEM, influencers, partnerships, email campaigns, events, webinars and more).
• Work cross functionality and with multiple digital agency partners to assist with building comprehensive media campaigns from start to finish.
• Own and manage the annual media marketing budget.
• Utilize reporting tools including GA4 and Google Analytics to monitor and analyze LG.com web traffic and sales metrics and suggest solutions to boost web presence.
• Make recommendations based on results of campaigns, marketing and industry trends and communicate your findings to a variety of stakeholders.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Assist with merchandising LG.com from PDP creation to monitoring and updating banners as required.
• Manage third party content syndication, third party review and pricing programs.
• Collaborate with internal teams and HQ to create landing pages and optimize user experience on LG.ca.
• Build compelling presentations to present media plans and results to senior team.
• Work with our key partners & retailers on digital trade marketing efforts helping LG grow share and drive conversion.
• Serve as digital advisor by educating the organization on digital marketing best practices and trends and helping to evangelize digital marketing throughout the corporation.
• Emerging technologies: provide thought leadership and perspective for adoption where appropriate.

KNOWLDEGE, SKILLS, AND ABILITIES:

• Bachelor's degree in Business, with specialty in Digital Marketing, or other relevant discipline

• Additional certifications in Marketing or Digital an asset

• 5+ years' relevant work experience within digital media agency, manufacturer, or retail firm
• Digital trade marketing experience with big box and specialty retailer
• Expert knowledge of the Canadian Home Appliance industry is an asset
• Strong understanding of creative strategy to ensure creative resonates with consumers across media tactics
• Strong multi-tasking skills, project management, detail oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
• Comfortable with extensive use of Microsoft suite of productivity software.
• Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
• Ability to contribute to areas of conceptual and practical business management as well as technical solutions for business.
• Excellent communication, interpersonal and presentation skills.

• Excellent time and project management skills.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate's sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG's Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.