E-Commerce & Marketplace Manager

At Adam's Polishes we deliver world class automotive detailing products to the everyday shine enthusiast. With a focus on online ecommerce and social media marketing, we make it easy for customers to find the perfect product for any auto and home cleaning need they may be looking for.

Job Summary

This position will play a strategic role on the leadership team in expanding and driving the company's e-commerce business with DTC and Amazon. With at least 10+ years of experience in similar leadership roles, the E-Commerce & Marketplace Manager will partner closely with commercial, operations, and finance teams. In this role, it is critical that you communicate strategic direction and execute a successful eCommerce/Growth plan. You will be responsible for developing the strategy and execution to create a best-in-class digital consumer experience. This includes customer acquisition, conversion, retention and customer satisfaction across all e-commerce channels.

Responsibilities

• Team Management: Directly lead and manage key teams responsible for our direct to consumer and Amazon platforms. In addition, you will manage team members responsible for social media, influencer marketing, product marketing, and other brand-related activities.
• Cross-Functional Collaboration: Work closely with internal departments and cross-functional teams, particularly creative, product, digital, finance and operation teams, to develop cohesive strategies that align with the company's overall objectives.
• Manage External Partners: Work with the internal team and external media buying agencies to optimize existing marketing campaigns and report analytics across all channels and own the performance of all relevant KPIs (LTV, GP, contribution margin, channel CPAs, etc.).
• Communication: Manage and coordinate all marketing communication efforts through all digital channels including but not limited to email and mobile platforms.
• New Product Development Launch (NPD): plan and coordinate with teams to execute a successful NPD launch with the customer's thoughts in mind.
• Budgeting and KPIs: Build a scalable marketing budget and plan for smart growth while expanding channel mix, and improving key customer KPI's and overall profitability to ensure sales and margin goals are met.
• Marketing Strategy: Execute and scale an acquisition strategy through both online and offline marketing channels including search engine marketing (SEM), Direct Mail, Paid Social, search engine optimization (SEO), external partnerships and other direct marketing programs.
• Tech-Stack: Be the expert on new, relevant technologies to help drive consumer experience including but not limited to website optimization, landing page improvement and creation, and account personalization.
• Reporting: Report and analyze channel and campaign performance real-time, daily, weekly and monthly basis; develop insights and make recommendations for action and opportunities. Report to the leadership team.

Location

• Full time role based out of our headquarters in Denver, Colorado - Monday-Friday (40 hours per week).
• This role is expected to be in our office from 8am to 5pm Monday - Friday.
• Overtime may be required to ensure projects are completed on time.
• Weekend work is rare but can occasionally be necessary.

Requirements and skills

• Proven track record of leading high-performing eCommerce teams and driving significant revenue growth for large-scale Shopify Plus stores.
• Experience building and scaling Amazon brands via 3P and 1P.
• Experience with Shopify Plus and Amazon Seller Central.
• Experience must include analytics-based decision-making.
• Must have reliable transportation.
• High School Diploma or equivalent is required.
• Prior experience in tools like Klaviyo, Attentive SMS, PowerBi, Monday.com, ShipStation, DropBox, Google, Google Analytics, Meta Ads, Google Ads, Rockerbox / Triple Whale and other popular eCommerce tools.
• Experience & ability to manage $15 million + in ad spend across multiple channels.
• Proven track record of leading, mentoring, and inspiring a team that spans all experience levels.
• An innate understanding of digital customer behavior, product lifecycle, market/seasonal trends, and how the onsite experience can impact the funnel conversion rate
• Partner effectively with in-house creative team and externally with agency partners to deliver on the digital strategy, content and asset needs required across the full spectrum of digital channels.

The expected compensation for this position is a base salary of $130,000-$170,000 annually, depending on experience and qualifications.

Benefits:

- 401(k) & 401(k) matching
- Dental insurance
- Health insurance
- Paid Time Off & Annual Holiday PTO
- Discounts on Branded Products
- Relocation assistance is not provided