Director of Marketing - LEGOLAND Florida & Orlando Cluster
Apply NowCompany: Merlin Entertainments - Corporate
Location: Orlando, FL 32828
Description:
What you'll bring to the team
Location: Orlando Hub/LEGOLAND Florida/Orlando Cluster
Are you a strategic marketing leader ready to make an impact?
Merlin Entertainments is on the lookout for a dynamic Marketing Director to lead the charge in driving consumer demand, enhancing guest experiences, and achieving revenue targets for our world-class attractions in Central Florida. If you have a passion for creativity, a data-driven mindset, and a track record of delivering outstanding marketing results, we want to hear from you!
About the Role
As the Marketing Director, you will:
Qualifications & Experience
10+ years' experience in senior marketing roles (entertainment, hospitality, tourism, or retail preferred).
Proven success leading high-impact marketing campaigns, with a strong digital focus.
Expertise in stakeholder management, working across regional and global teams.
Data-driven mindset, using analytics to inform strategy and measure performance.
Exceptional leadership & team development skills to inspire and motivate.
Budget management experience, ensuring optimal allocation of resources.
Passion for entertainment & tourism, with a customer-first approach.
Benefits
We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you're already fantastic and want to become even better (our magic can help here).
If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.
Pay Range
USD $165,000.00/Yr.
Location: Orlando Hub/LEGOLAND Florida/Orlando Cluster
Are you a strategic marketing leader ready to make an impact?
Merlin Entertainments is on the lookout for a dynamic Marketing Director to lead the charge in driving consumer demand, enhancing guest experiences, and achieving revenue targets for our world-class attractions in Central Florida. If you have a passion for creativity, a data-driven mindset, and a track record of delivering outstanding marketing results, we want to hear from you!
About the Role
As the Marketing Director, you will:
- Lead a talented team to develop and execute innovative marketing campaigns that captivate audiences and drive commercial success.
- Develop and implement strategic marketing plans, working closely with cross-functional teams, including E-Commerce & Digital Marketing, Corporate Affairs, Brand, Content, Partnerships, and Commercial.
- Champion a data-driven approach, leveraging insights to optimise marketing strategies and enhance guest engagement.
- Work in a dynamic matrix structure, balancing global brand priorities with local market needs.
- Be a key business partner to operational leaders, ensuring marketing strategies align with overall business objectives.
- Manage budgets effectively, ensuring ROI-driven decision-making across all marketing initiatives.
Qualifications & Experience
10+ years' experience in senior marketing roles (entertainment, hospitality, tourism, or retail preferred).
Proven success leading high-impact marketing campaigns, with a strong digital focus.
Expertise in stakeholder management, working across regional and global teams.
Data-driven mindset, using analytics to inform strategy and measure performance.
Exceptional leadership & team development skills to inspire and motivate.
Budget management experience, ensuring optimal allocation of resources.
Passion for entertainment & tourism, with a customer-first approach.
Benefits
We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you're already fantastic and want to become even better (our magic can help here).
If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.
Pay Range
USD $165,000.00/Yr.