TikTok Shop - Platform Campaign Manager
Apply NowCompany: TikTok
Location: Seattle, WA 98115
Description:
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
Hi! We are the Integrated Marketing & Campaign Team (IMC), part of the TikTok Shop US Operations Center.
We are a marketing team plus a sales campaign team. We strategically plan, develop, coordinate, and execute cross-channel marketing campaign and sales campaign strategies, ensuring alignment across all marketing channels such as PR, digital, and social media. We drive brand awareness and engagement to achieve targeted revenue growth and meet business objectives in a cohesive and data-driven manner.
About the Role
The platform campaign manager will be responsible for end-to-end management of campaign strategy development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong collaboration skills, a proven track record in campaign operations and management, and the ability to drive results in a fast-paced environment. The ideal candidate will have established experience in strategy planning, project management, or related fields, with a deep understanding of the e-commerce landscape.
Responsibilities
- Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
- Manage end to end campaign strategies including promotion&subsidy, seller&creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
- Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization.
- Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.
Qualifications
Minimum Qualifications
- Established experience in the e-commerce industry, campaign, strategy and operational experience preferred
- Excellent in project management skills, cross-functional communication and coordination.
Preferred Qualifications
1. Strong social media exposure and marketing ability across multiple platforms;
2. Familiar with TikTok short video and live-streaming eco-system is a plus;
3. Result driven, strategic thinking, data sensitive, hands-on.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
Hi! We are the Integrated Marketing & Campaign Team (IMC), part of the TikTok Shop US Operations Center.
We are a marketing team plus a sales campaign team. We strategically plan, develop, coordinate, and execute cross-channel marketing campaign and sales campaign strategies, ensuring alignment across all marketing channels such as PR, digital, and social media. We drive brand awareness and engagement to achieve targeted revenue growth and meet business objectives in a cohesive and data-driven manner.
About the Role
The platform campaign manager will be responsible for end-to-end management of campaign strategy development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong collaboration skills, a proven track record in campaign operations and management, and the ability to drive results in a fast-paced environment. The ideal candidate will have established experience in strategy planning, project management, or related fields, with a deep understanding of the e-commerce landscape.
Responsibilities
- Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
- Manage end to end campaign strategies including promotion&subsidy, seller&creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
- Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization.
- Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.
Qualifications
Minimum Qualifications
- Established experience in the e-commerce industry, campaign, strategy and operational experience preferred
- Excellent in project management skills, cross-functional communication and coordination.
Preferred Qualifications
1. Strong social media exposure and marketing ability across multiple platforms;
2. Familiar with TikTok short video and live-streaming eco-system is a plus;
3. Result driven, strategic thinking, data sensitive, hands-on.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2