Digital Experience Strategy Manager
Apply NowCompany: The Custom Group of Companies
Location: New York, NY 10025
Description:
Responsibilities:
You'll have:
- Build improved customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
- Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
- Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
- Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
- Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
- Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
- Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
- Develop comprehensive presentations that effectively convey project strategies and secure approvals
- Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
- Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs
You'll have:
- 3-5 years in digital strategy, website management, or marketing with a focus on customer journey
- Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or a related field.
- Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates.
- Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.
- Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development.
- Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations.