Manager, North America & Global Salon Channel Marketing

Description

The main purpose of this position is to develop Marketing programs for Aveda salons globally to drive recruitment of new guests. This role reports to the Executive Director Salon Channel Marketing

Responsibilities:

• Deliver effective marketing programs that deliver results including but not limited to in-salon collateral, visual merchandising, marketing toolkits, sampling strategy, etc.
• Communicate and execute campaigns to drive traffic to salons with focus on sell through
• Ensure that campaigns are focused on owners, stylists and professionals
• Review and adjust professional treatment strategies for maximum impact within salons globally
• Ensure campaigns are developed to meet needs of all regions
• Effectively communicate execution strategies including in-salon guest experiences

Qualifications

• 5+ years professional marketing campaign development experience
• Professional license is a plus
• Solid understanding of the salon markets
• Professional centric mindset to improve business growth
• Exhibit strong analytical skills and detail orientation with strong problem-solving capabilities
• Highly organized and detail oriented with a strong ability to manage multiple projects simultaneously and take complete ownership of projects
• Must have ability to think strategically and to conceptualize and implement new ideas
• Strong collaboration skills and ability to work with others and drive a timeline
• Strong organization and project management skills
• Clear and concise written and verbal communication skills
• Excellent team player with the ability to build collaborative relationships internally and externally