Campaign Operations Manager, US - TikTok LIVE
Apply NowCompany: TikTok
Location: Los Angeles, CA 90011
Description:
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
Team Introduction
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.
Responsibilities
- Support the planning and execution of US campaigns, contributing to revenue growth through effective campaign implementation.
- Use data analytics tools to track campaign performance metrics and provide actionable insights to improve supply-side and demand-side engagement, as well as optimize future campaigns.
- Conduct analysis to identify trends and opportunities within the campaign landscape, supporting decision-making and content strategy.
- Assist in managing campaign budgets, timelines, and resources to ensure operational efficiency. Participate in post-campaign evaluations and feedback collection to enhance future live campaigns, with a focus on data-driven improvements.
- Support the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
- Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to contribute to campaign concepts and strategies, particularly those involving user-generated content.
- Help maintain relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
- Ensure compliance with all relevant regulations and company policies related to live campaigns.
Qualifications
Minimum Qualifications:
- 3+ years of experience in campaign management, user-generated content (UGC), operations, or marketing.
- Experience supporting large-scale offline events or live campaigns.
- Strong organizational skills, with the ability to manage multiple tasks and priorities effectively.
- Excellent communication and interpersonal skills, with a collaborative approach to teamwork.
- Proficiency in data analytics tools and the ability to derive insights from data.
- Problem-solving mindset and the ability to work well under pressure.
Preferred Qualifications:
- Highly motivated with a focus on innovation and continuous improvement in campaign execution.
- Experience working with external marketing agencies or vendors.
- Strategic thinker with the ability to contribute to problem-solving and decision-making in a fast-paced environment.
- Familiarity with local market resources, social media marketing, and entertainment marketing.
- Direct experience with LIVE events or campaigns.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
#LI-Hybrid
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
Team Introduction
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.
Responsibilities
- Support the planning and execution of US campaigns, contributing to revenue growth through effective campaign implementation.
- Use data analytics tools to track campaign performance metrics and provide actionable insights to improve supply-side and demand-side engagement, as well as optimize future campaigns.
- Conduct analysis to identify trends and opportunities within the campaign landscape, supporting decision-making and content strategy.
- Assist in managing campaign budgets, timelines, and resources to ensure operational efficiency. Participate in post-campaign evaluations and feedback collection to enhance future live campaigns, with a focus on data-driven improvements.
- Support the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
- Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to contribute to campaign concepts and strategies, particularly those involving user-generated content.
- Help maintain relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
- Ensure compliance with all relevant regulations and company policies related to live campaigns.
Qualifications
Minimum Qualifications:
- 3+ years of experience in campaign management, user-generated content (UGC), operations, or marketing.
- Experience supporting large-scale offline events or live campaigns.
- Strong organizational skills, with the ability to manage multiple tasks and priorities effectively.
- Excellent communication and interpersonal skills, with a collaborative approach to teamwork.
- Proficiency in data analytics tools and the ability to derive insights from data.
- Problem-solving mindset and the ability to work well under pressure.
Preferred Qualifications:
- Highly motivated with a focus on innovation and continuous improvement in campaign execution.
- Experience working with external marketing agencies or vendors.
- Strategic thinker with the ability to contribute to problem-solving and decision-making in a fast-paced environment.
- Familiarity with local market resources, social media marketing, and entertainment marketing.
- Direct experience with LIVE events or campaigns.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
#LI-Hybrid