Director of Business Development

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Company: Northern Lights

Location: Wellsville, NY 14895

Description:

Director of Business Development

QUALIFICATIONS
  • Bachelor's degree in Business, Marketing, or other related field and five years of sales and management experience, or 10 years of sales field and management experience (management experience required)
  • Proven experience in multi-channel sales leadership, key account management, and channel/vendor partnership development in a multi-brand or multi-company environment.
  • Strong analytical and strategic planning skills with proficiency in sales forecasting, performance tracking, and CRM/analytics tools.
  • Excellent negotiation, communication, and relationship-building abilities.
  • Demonstrated success in managing budgets, P&L responsibilities, and cross-functional teams.
  • A dynamic leader with team building experience, with a solution-based mindset, capable of driving innovative sales initiatives and fostering a collaborative team culture.
  • Retail and giftware sales experience preferred
  • Demonstrated Proficiency with Microsoft Office Suite

Competencies
  • Excellent customer service skills
  • Outstanding verbal and written communication skills
  • Meticulous attention to detail and first-rate organization skills
  • Ambition to grow, take initiative, and assume new responsibilities
  • Self-Starter/Motivator - will work on multiple tasks/projects for multiple managers simultaneously.
  • Adaptability - manage competing demands and deal with frequent change, delays or unexpected events.
  • Dependability - Consistently on time, responds to management direction, and solicits feedback to improve

performance.

DUTIES & RESPONSIBILITIES
  • Sales Strategy & Operational Leadership
    • Strategy Development: Formulate and execute unified sales strategies for all product lines (e.g., NL branded, non-branded, private label, contract manufacturing, and ZMC branded products) to achieve revenue and growth targets.
    • Forecasting & Planning: Lead the sales forecasting process for all sales team including - pipeline development, and operational planning in collaboration with marketing, finance, product development, and operations teams.
    • Stakeholder Engagement: Facilitate regular meetings with senior leadership, sales, and channel managers to review performance, share market insights, and refine strategies. Prepare quarterly board reports. Organize and host a companywide yearly sales review.
    • Technology Utilization: Leverage sales technologies (PowerBI, Monday.com, CRM, D365, Shopify, Neilsen) to monitor team performance and drive data-based decision-making.
  • Key Account Management & Sales Enablement
    • Account Growth: Manage the team in securing and expanding key accounts, developing tailored sales plans and budgets to ensure sustained profitability. Travel is required.
    • Contract Negotiation: Oversee negotiations of customer contracts-including pricing, loads, shipping, chargebacks, and markdown allowances-to secure favorable terms.
    • Sales Enablement: Onboard new channels or vendors effectively by preparing detailed information packages and ensuring smooth handoffs between staff and across companies to sales managers.
    • Customer Engagement: Collaborate with the NL Product Development team to ensure smooth operations and effective communication to customers including - presentations, costing worksheets, sample making, etc.
  • Performance Tracking, Forecasting & Reporting
    • Metrics & Reporting: Track key performance metrics (sales volume, lead conversion, channel partner growth) and provide regular, data-driven reports to senior leadership and sales/channel managers. Drive team data intelligence.
    • Dashboard Management: Develop and maintain reporting systems and dashboards to ensure timely and accurate sales data for decision-making.
    • Strategy Adjustment: Analyze performance data and market trends to adjust sales and partnership strategies, identifying risks and opportunities proactively.
    • Pipeline Management: Build and maintain an extensive pipeline of potential channel partners and vendors to support long-term growth.
  • Team Leadership, Performance Management & Coaching
    • Mentorship: Lead, coach, and develop a high-performing sales and channel management team by providing regular performance assessments (KPIs), training, and skill development.
    • Culture Building: Protect and growth the NL Brand. Foster an open-door, collaborative, results-oriented culture built on trust, open communication, and a shared vision for success.
    • Department Financials: Budget and plan for the NL sales department, including bonus structures, tradeshow costs, travel and customer needs. Responsible for NL sales department P&L includes: margin analysis, cost of sales, cost of goods sold.

***This a salaried exempt position, Hybrid ($85,000 - $115,000)***

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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