Manager, Customer Segments
Apply NowCompany: Takeda
Location: Toronto, ON M4E 3Y1
Description:
The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated growth of the priority Students segment.
You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution partnering with external partners (primarily colleges & universities) to ensure successful sponsorship/partnership events and maintaining a good relationship. At the same time, you will be required to work cross-functionally, on a regular basis, with internal stakeholders such as Product, Marketing, Digital, Compliance, Analytics and Frontline to bring the segments value proposition to life.
Typical day might include the following:
Developing strategies for partnership growth and integration with colleges & universities to acquire new-to-BMO International Students
Managing and enhancing relationships with existing partners
Identify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activation
Overseeing partnership performance and ensuring alignment with business goals
Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
Partner with Marketing, Customer analytics, Digital and Frontline teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving Students conversion, product adoption, retention, and cross-sell
Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
Effectively translate analytics into meaningful customer insights and actionable recommendations
Performance monitoring including Forecast results from various tactics and advocate for resource prioritization
Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates and marketing assets to nurture partnerships and client relationships
Drive continued innovation in evolving the segment program
Articulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
Large enterprise experience
Strategy/Product background (NOT Marketing)
Management or strategy education background
Candidate should have previous experience in Segments, Strategy or Partnerships within an FI - A mix would be ideal.
Proficient user of MS Excel, PowerPoint and Data visualisation tools such as Power BI
Nice to Have Skills & Experience
Banking experience, specifically experience with retail banking customers and products
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution partnering with external partners (primarily colleges & universities) to ensure successful sponsorship/partnership events and maintaining a good relationship. At the same time, you will be required to work cross-functionally, on a regular basis, with internal stakeholders such as Product, Marketing, Digital, Compliance, Analytics and Frontline to bring the segments value proposition to life.
Typical day might include the following:
Developing strategies for partnership growth and integration with colleges & universities to acquire new-to-BMO International Students
Managing and enhancing relationships with existing partners
Identify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activation
Overseeing partnership performance and ensuring alignment with business goals
Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
Partner with Marketing, Customer analytics, Digital and Frontline teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving Students conversion, product adoption, retention, and cross-sell
Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
Effectively translate analytics into meaningful customer insights and actionable recommendations
Performance monitoring including Forecast results from various tactics and advocate for resource prioritization
Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates and marketing assets to nurture partnerships and client relationships
Drive continued innovation in evolving the segment program
Articulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
Large enterprise experience
Strategy/Product background (NOT Marketing)
Management or strategy education background
Candidate should have previous experience in Segments, Strategy or Partnerships within an FI - A mix would be ideal.
Proficient user of MS Excel, PowerPoint and Data visualisation tools such as Power BI
Nice to Have Skills & Experience
Banking experience, specifically experience with retail banking customers and products
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.