Sr. Specialist/Staff Specialist, Global Segment Marketing - BioPharma Research

Sr. Specialist/Staff Specialist, Global Segment Marketing - BioPharma Research

PacBio is seeking a dynamic, high-energy marketing professional to spearhead global demand generation strategies and content development, driving new opportunities in the rapidly evolving biopharma landscape. This role is at the forefront of bringing PacBio cutting-edge HiFi sequencing technology to researchers and companies pushing the boundaries of drug discovery, biomarker development, and precision medicine.

In this role, you will develop and execute integrated campaigns that leverage multiple channels and media formats, creating compelling content to engage and educate customers, sales teams, and industry stakeholders. You will collaborate closely with regional marketing, product marketing, data science, web, software, and CRM teams to optimize growth-focused initiatives and expand PacBio's presence in biopharma.

This is an opportunity to make a meaningful impact by advocating for both our customers and the continued expansion of HiFi sequencing into this exciting and fast-growing market segment. If you're passionate about driving innovation, accelerating discovery, and shaping the future of biopharma with transformative sequencing solutions, we want to hear from you!

Role & Responsibilities:

• Lead cross-functional teams (regional marketing, product management, marketing comms, digital, social, web..etc.) to build marketing and audience strategy, and messaging to drive awareness, consideration, and purchase of PacBio's products and solutions offerings for biopharma researchers.
• Work with cross-functional teams and commercial teams to meet commercial business goals that are on strategy and align with the segment narrative.
• Develop and manage a wholistic, multi-channel annual marketing plan for the segment with input from a variety of cross-functional stakeholders and internal experts.
• Manage efficiencies and timeliness across asset deliverables while driving for high ROMI.
• Employ campaign goals/benchmarks and measure results using appropriate marketing metrics and analytics.
• Responsible for tracking and reporting on results for segment using appropriate marketing metrics and analytics and optimize campaigns and marketing plan on a quarterly basis or as needed.
• Consults and supports regional marketing efforts. Works closely with regional marketing to optimize content to support specific regional needs.
• Work with segment leads to create sub-market campaigns as needed for maximum impact and ROI.
• Develop and nurture KOLs to support scientific studies and generate data leveraging PacBio technology.
• Provide competitive gap analyses and product messaging, product positioning to support commercial goals.

Required Qualifications:

• 5+ years experience marketing to life sciences industry, gene and cell researchers, or related discipline. Biopharma a plus.
• Strong, demonstrated knowledge of marketing principles, practices, tactics, and tools.
• Ability to communicate complex ideas in a simple, efficient manner.
• Ability to write concise creative briefs for corporate marketing team briefings and anticipated market needs.
• Working knowledge of marketing analytics to inform campaign development, measure success, and optimize where needed.
• A proven cross-functional leader - ability to lead through influence and manage a matrixed organization to achieve results.
• Ability to create high impact sales presentations to advance sales funnel.
• Proactive, self-motivated individual with the ability to work independently and manage multiple priorities.
• Excellent interpersonal skills to build consensus and influence.
• Excellent written and verbal communication skills.
• 10% to 15% travel required to conferences and customer visits.

Preferred Experience:

• Talent for visual communication and display of complex information in graphical forms across multiple platforms a plus.

Non-Field Based Employees are required to be onsite Monday-Thursday (Friday work from home). Depending on the role, some employees may be required to be 100% onsite.

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties.

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

#LI-Onsite

Salary Range:
$128,800.00 - $222,200.00

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at PacBio. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. PacBio does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, PacBio employees or any other company location. PacBio is not responsible for any fees related to unsolicited resumes/applications.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 650-521-8000, or careers@pacificbiosciences.com for assistance.

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