Manager, National Creator Marketing

As the Manager of National Creator Marketing, you'll be responsible for building and maintaining partnerships with creators and influencers on a national scale, as well as driving the development and execution of creator-led campaigns and projects that align with the brand's objectives. This role involves building and maintaining relationships with social media creators, overseeing campaign and project execution, and ensuring that all national creator marketing efforts generate significant audience engagement and brand awareness. The Manager will collaborate with internal teams and external creators to ensure projects are delivered on time, meet business objectives, and resonate with target audiences.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• CAMPAIGN AND PROJECT PLANNING & EXECUTION
  
  Develop and execute national creator marketing plans within priority marketing campaigns and projects, ensuring they align with broader marketing strategies and brand objectives.
  
  Develop strategic and creative ideas and opportunities to engage creators in priority marketing campaigns and activations
  
  Align with region teams across the country to ensure the right creators are engaged authentically in campaigns and projects
  
  Work closely with cross-functional teams (e.g., marketing, social media, legal) to ensure seamless campaign execution and alignment with other brand initiatives.
  
  Manage project and campaign timelines, budgets, and deliverables to ensure campaigns are delivered on time and within budget.
• CONTRACT & LEGAL COMPLIANCE MANAGEMENT
  
  Draft, review, and negotiate contracts with creators, influencers, agencies, and partners, ensuring timely execution and adherence to legal and company standards.
  
  Oversee contract renewals, terminations, and amendments, ensuring that all agreements comply with legal and regulatory requirements.
  
  Work closely with the legal team to manage risk mitigation and ensure full compliance with relevant regulations and internal policies across all creator marketing activities.
  
  Oversee creator contract budget and track contracted creators, reporting on ROI
• CREATOR DISCOVERY & CONTENT AMPLIFICATION
  
  Identify and vet new creators across sports, music, gaming, and culture, ensuring alignment with brand objectives
  
  Educate regional team members about new, high-potential creators
  
  Provide strategic input on content creation, ensuring the brand is represented in a premium and authentic way
  
  Oversee content boosting on a national scale, owning the process of boosting creators' posts that align with advertising guidelines and priorities
  
  PERFORMANCE TRACKING & REPORTING
  
  Use data-driven insights to track the performance of national creator marketing campaigns, monitoring key performance indicators (KPIs) such as reach, engagement, and ROI
  
  Provide regular reports on campaign performance to key stakeholders, offering recommendations for optimizing future campaigns
• COLLABORATION & CROSS-FUNCTIONAL ALIGNMENT
  
  Collaborate with internal teams, including social media, marketing, communications, and legal, to ensure that all creator marketing efforts align with the brand's broader marketing objectives
  
  Work with the Audience Insights team to gather data on campaign performance and audience behavior, using insights to inform future strategies
  
  Coordinate with the legal team to ensure all creator contracts and agreements are compliant and executed properly

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years of experience in creator marketing, influencer marketing, or related roles, with a focus on managing creator relationships and executing campaigns
• Proven ability to develop and execute large-scale creator marketing campaigns that drive engagement and brand growth
• Strong understanding of social media platforms, content creation, and audience engagement strategies
• Excellent communication and relationship management skills, with the ability to build and maintain positive relationships with creators and internal teams
• Data-driven mindset with experience in tracking performance metrics and optimizing campaigns based on insights
• Bachelor's degree in marketing, communications, or a related field

• Travel 0-10%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM