Director of Social Media
Apply NowCompany: Bubble Skincare
Location: New York, NY 10025
Description:
Department: Social Media-Marketing
Reports To: CEO
In-Office Requirement: 4 days a week (Monday-Thursday in Soho Office)
Compensation: Annual Salary Range $100,000.00-$140,000.00/Annual
About Us:
Bubble was built because skincare wasn't listening. For too long, brands dictated what people needed without asking them what they actually wanted. So, we did things differently. We created high-quality, science-backed skincare at an accessible price point-without fear-based marketing, overpricing, or unnecessary complexity. Since launching, we've built one of the most engaged and loyal communities in beauty, with over 3M+ followers and 20.8M likes on TikTok alone. Our audience doesn't just buy our products-they help shape them. Social media is where we connect, learn, and build alongside our community, making it a critical driver of our brand. Now, we're looking for a Director of Social Media to take this to the next level-someone who understands that social isn't just about posting content, but about building relevance, engagement, and long-term brand love.
The Role:
We're not here to chase every viral trend-we're here to lead. This role is about owning and evolving Bubble's social presence in a way that is strategic, culturally relevant, and deeply connected to our audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You'll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation. The right candidate will have a deep understanding of internet culture, social trends, and brand storytelling. They'll know how to turn insights into action, balancing trend-driven content with thoughtful, educational, and brand-building moments.
Key Responsibilities:
Strategy & Growth
Leadership & Team Development
Who You Are:
Why Join Bubble?
Bubble is a brand that moves fast, listens to its audience, and isn't afraid to rethink the way things have always been done. Social isn't an afterthought here-it's a core part of how we engage, build, and grow.
This role isn't about simply running social accounts. It's about shaping how a brand shows up in culture, leading a team, and building something that lasts. If you're looking for an opportunity to make an impact, push boundaries, and lead social strategy for a brand that actually listens, this is it.
Perks & Benefits:
Unlimited PTO + front-loaded sick time
401K match up to 5%
Complimentary workplace food, beverages, and monthly happy hours
Employer-sponsored life and AD&D insurance
Employee Assistance Program (EAP)
Reports To: CEO
In-Office Requirement: 4 days a week (Monday-Thursday in Soho Office)
Compensation: Annual Salary Range $100,000.00-$140,000.00/Annual
About Us:
Bubble was built because skincare wasn't listening. For too long, brands dictated what people needed without asking them what they actually wanted. So, we did things differently. We created high-quality, science-backed skincare at an accessible price point-without fear-based marketing, overpricing, or unnecessary complexity. Since launching, we've built one of the most engaged and loyal communities in beauty, with over 3M+ followers and 20.8M likes on TikTok alone. Our audience doesn't just buy our products-they help shape them. Social media is where we connect, learn, and build alongside our community, making it a critical driver of our brand. Now, we're looking for a Director of Social Media to take this to the next level-someone who understands that social isn't just about posting content, but about building relevance, engagement, and long-term brand love.
The Role:
We're not here to chase every viral trend-we're here to lead. This role is about owning and evolving Bubble's social presence in a way that is strategic, culturally relevant, and deeply connected to our audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You'll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation. The right candidate will have a deep understanding of internet culture, social trends, and brand storytelling. They'll know how to turn insights into action, balancing trend-driven content with thoughtful, educational, and brand-building moments.
Key Responsibilities:
Strategy & Growth
- Develop and lead a multi-platform social strategy that drives engagement, growth, and brand love across TikTok, Instagram, and YouTube.
- Differentiate our presence across platforms, ensuring content is tailored for each audience and platform algorithm.
- Scale YouTube as a key educational and storytelling channel, positioning Bubble as a go-to resource in skincare.
- Evolve Instagram beyond aesthetics, building a more engaged and shareable presence.
- Anticipate and react to platform trends, ensuring Bubble is always ahead of the curve in strategy and execution.
- Develop a social commerce strategy, ensuring platforms support direct business impact.
- Content & Community Leadership
- Own the content strategy, balancing trend-driven, educational, and brand-first storytelling across platforms.
- Guide the development of creative assets, working closely with internal and external teams to ensure a strong visual and messaging strategy.
- Establish a best-in-class engagement strategy, making Bubble one of the most interactive and responsive brands in skincare.
- Shape Bubble's voice across social, ensuring everything from captions to comments aligns with the brand's personality and values.
- Foster relationships with creators, influencers, and key cultural voices, ensuring Bubble remains a brand people want to engage with.
Leadership & Team Development
- Manage and mentor a growing social team, fostering an environment of creativity, experimentation, and accountability.
- Work cross-functionally with marketing, creative, and growth teams, ensuring social is seamlessly integrated into broader brand initiatives.
- Own reporting and insights, making data-driven decisions that continuously refine our approach.
Who You Are:
- You have 7+ years of experience in social media marketing, with a proven ability to drive engagement and audience growth.
- You live and breathe social trends, understanding what works and why across different platforms.
- You understand community. You know that social is more than just content-it's about building relationships and long-term brand affinity.
- You have experience leading teams, managing direct reports, and working cross-functionally.
- You balance data with instinct. You use analytics to inform decisions but also trust your experience in what makes content resonate.
- You're highly adaptable, able to pivot strategies as social landscapes shift.
Why Join Bubble?
Bubble is a brand that moves fast, listens to its audience, and isn't afraid to rethink the way things have always been done. Social isn't an afterthought here-it's a core part of how we engage, build, and grow.
This role isn't about simply running social accounts. It's about shaping how a brand shows up in culture, leading a team, and building something that lasts. If you're looking for an opportunity to make an impact, push boundaries, and lead social strategy for a brand that actually listens, this is it.
Perks & Benefits:
Unlimited PTO + front-loaded sick time
401K match up to 5%
Complimentary workplace food, beverages, and monthly happy hours
Employer-sponsored life and AD&D insurance
Employee Assistance Program (EAP)