Manager, Social Media Theatrical Marketing

Summary of Position

The Manager directs social engagement across the lifecycle of each title, from greenlight or acquisition through all release windows including theatrical, PVOD, packaged media, and catalog. Onassignedtitles, the Manager develops and implements the social strategy for the entire organic marketing campaignonowned socials including creative and content placement, live social media event coverage, content capture, red carpet premieres, special screenings, press coverage, junkets, talentlongleadcontent days, events, websites, emails, digital activations, sweepstakes and all other title-basedsocial marketing activity. The Manager provides dailyagencysupervisiononsocial media campaigns forassignedtitles including creative content production, copywriting, ancillary assets sourcing, content calendar development, audience engagement innovations, and overall digital campaign collaborationwithtitle-basedLionsgate cross-functional teams. The Manager workswithallinternaldepartmentstohelp promote cross-functional initiatives and priorities through social channels.

Responsibilities

• Collaboratewithcross-functional teams, including strategy, media, partnerships, operations, PR, and creative departmentstoalign social media effortswithoverall marketing objectives
• Create and curate compelling and visually appealing content for social media platforms, including text-onlyposts, static images, motion assets, and interactive media, ensuringhigh-quality standards and brand consistency
• Manage and maintain budgets for alllineitems relatedtosocial media
• Co-manage the team's digital coordinator, providing guidance, feedback, andsupporttoensure the timely execution of campaigns, social toolkit needs,agencysupport, and asset management
• Adviseon, communicate and implement best social media practices. Evolve tactics throughout each campaign as new data emerges
• Vet, select and manage Social Agencies for title-specific campaigns including creating the RFP
• Monitor thegeneralfilm, entertainment, and cultural landscape as it pertainstosocial media; includingworkingacross Analytics and Strategytoprovide relevantreportingand updates
• Generalplatform management duties including community management, social listening, etc.
• Assist in directinginternalresources and third party agencies as neededonsocial-first design and development of websites, digital activations and, when relevant, display media such as roadblocks and takeovers
• Main point ofcontactfor IP or content leaks on socials; responsible for communicatingwithAgencies, Anti-Piracy Teams, and Platform reps for flagging / takedown

Title Specific Responsibilities

• Leadin developing overall owned and organic social strategies and creative for each title comprising of:
• Creative & Evergreen Content Messaging
• Fan & Community Outreach
• Influencer Amplification & Earned Media Opportunities
• Talent / Filmmaker Social Strategy & Fulfillment
• Workin partnershipwithDigital CreativeLeadand Media teams in supporting social needs for paid social strategies including digital media creative rotations and copywriting
• Strategize, build, manage & execute weekly organic social calendars created in collaborationwithStrategy, Creative, Media & Publicity
• Create social media posting guidelines and recommendations specifictoTalent/Filmmakers for actively shootingon-set productions
• Manage day-to-day relationshipswithSocial MediaAgencyas it pertainstoplatform management and execution of the social calendar
• Moderate daily Community Management in tandemwithAgency
• Capitalizeonreal-timetrends and fan activity; including requesting Creative, creating low-lift content, and/or copy
• InconjunctionwithPublicity, communicate special social content concept & requeststoTalent reps and teams
• Act as the main point ofcontactin major asset launches including trailer launches, featurettes, clips, ticketsonsale, etc. as it pertainstotitle specific social pages including
• Providing Publicitywithassets, posting instructions, and directcontactinformation for Talent/Filmmakers in case of any issues or questions
• Assistancewithinfluencer/tastemaker screening programs including creating and drafting messaging foron-screen cards
• Point ofcontactfor International team for delivery of assets and social calendar

Qualifications and Skills

• Bachelor'sdegreein marketing, communications, or a related field.
• Proven experience as a Social Media Manager or similar role **atleast 1-2yearsof film studio experience stronglypreferred**
• Strong understanding of social media platforms, algorithms, trends, and best practices.
• Excellent written and verbal communication skills,witha keen eye for detail and a creative flair.
• Experience communicatingwithexecutives and filmmakers andworkingcloselywithtalenttocapture social content.
• Solid knowledge of digital marketing principles and a demonstrated abilitytodevelop and execute successful social media campaigns.
• Familiaritywithvideo editing software and graphic design tools is aplus.
• Strongprojectmanagement & organizational skills,withthe abilitytomultitask, meet tight deadlines, and communicatestatusupdates.
• A passion for movies and a deep understanding of audience preferences and trends.
• Abilitytoworkcollaboratively in a fast-paced and dynamic team environment.

About the Company

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations alignedwiththe STARZ premium global subscription platformtobring a unique and varied portfolio of entertainmenttoconsumers around the world. The Companys film, television, subscription andlocation-basedentertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitmenttoinnovation, the Lionsgate brand is synonymouswithbold, original, relatable entertainment for audiences worldwide.

Business Unit Overview

Motion Picture Group

Lionsgates motion picture business is a consistent box office market share leaderwithfilms that have grossed more than $10 billion worldwide over the past sixyears. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is builttoenhance consumer enjoyment of the theatrical experience but also has the flexibilitytoutilize a broad range of alternative release strategies as the opportunitiestomonetize films continuetoexpand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monsters Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 AcademyAward nominations and 32 Oscar wins.

In additiontoits mainstream commercial releases, Lionsgates Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader inaward-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.

Our Benefits

• Full Coverage Medical, Vision, and Dental
• Work/Life Balance generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (uptograduatedegree)

Compensation

$80,000 $85,000

EEO Statement

Lionsgate is an equal employment opportunity employer. Allemployeesand applicants are evaluatedonthe basis of their qualifications, consistentwithapplicable state and federal laws. In addition, Lionsgatewillprovide reasonable accommodations for qualified individualswithdisabilities. Lionsgatewillconsider for employment qualified applicantswithcriminal histories in a manner consistentwiththe requirements of applicable state and federal law.