Marketing Campaign Manager (HYBRID - Reston, VA or Malvern, PA)

About Ellucian

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.

Values Rooted in Purpose

We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

About the Opportunity

This is a hybrid role requiring 2-3 days/week in the office (Reston, VA OR Malvern, PA)

Join Ellucian's dynamic Marketing Campaign Team and play a pivotal role in shaping the future of higher education. As a Marketing Campaign Manager, you'll drive innovative, data-driven marketing programs that resonate with higher education personas, ensuring a seamless customer journey. Collaborating with passionate professionals, you'll design and execute impactful campaigns, leveraging cutting-edge MarTech tools to optimize performance and accelerate marketing-contributed pipeline growth. Your work will directly impact student success and institutional achievements, making a lasting difference in the world of education-all within a collaborative and forward-thinking environment.
Where You Will Make an Impact

• Content & Tactic Development: Develop a content and tactic mix based on the higher education buyer's journey, ensuring a consistent customer or prospect experience that drives strong messaging and clear CTAs.
• Campaign Design & Execution: Support the strategy and execution of integrated marketing programs that align with higher education personas and needs-based messaging and content.
• Pipeline Creation & Acceleration: Support the creation and acceleration of marketing contributed pipeline through integrated marketing programs incorporating email marketing, digital media, paid social, live and virtual events, direct mail, etc.
• Performance Measurement: Work with the Marketing Operations & Digital Marketing Teams to measure campaign performance using Salesforce & Tableau dashboards and identify tactics for A/B testing.
• Data-Driven Optimization: Measure results and use data to identify opportunities to refine tactic and content mix to yield accelerated conversion rates across the funnel.
• Content Collaboration: Collaborate with solutions marketing, corporate strategy, and digital marketing team to ensure programs utilize compelling content aligned to targeted personas.
• Sales Enablement: Work closely with sales enablement teams to ensure sales is aware of programs launching and is enabled to have lead follow-up conversations.
• Insight Utilization: Utilize data and provide insights on program and tactic effectiveness using internal tools and resources.
• Budget Management: Manage marketing program budget allocation, ensuring updates are managed with finance.
• Cross-functional Coordination: Coordinate effectively with cross-functional teams, including Solutions Marketing, Digital Marketing, Field Marketing, Sales, Sales Enablement, etc.

What You Will Bring

• Experience: 3-5 years of experience in marketing, preferably in demand generation/campaign management
• Data & Insights: Ability to leverage data and insights in the development and optimization of marketing programs aligned to business objectives.
• Project Management: Strong project/program management skills with the ability to drive planning and ensure flawless execution.
• Cross-Functional Collaboration: Demonstrated ability to work cross-functionally and build rapport with core stakeholders and team members.
• Motivation & Accountability: Highly motivated, driven, passionate, and accountable. Takes initiative to get things done and be a team player.
• Communication Skills: Strong interpersonal, verbal, and written communication skills.
• Resourcefulness: Extremely resourceful, leveraging all resources to drive deliver of campaigns and ensure KPIs are met.
• Technology Proficiency: Experience with Salesforce, Marketo, Tableau, Monday.com, 6Sense or similar technology.
• Passion: Preferably have a passion for higher education and Ellucian's vision to support institutions to unlock learning for all.
• Experience in Higher Ed or SaaS preferred