Associate Director, Business Intelligence
Apply NowCompany: mSix&Partners
Location: New York, NY 10025
Description:
Description
ABOUT THE ROLE:
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.
The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis for Personal Care - PW brands, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables.
YOUR IMPACT:
Primary responsibilities revolve around providing thought leadership with regards to clients' measurement strategies:
Build and mentor a team of analysts (2-3 direct reports under)
Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc)
Manage internal and external client relationships to guide the Business Intelligence engagements
Lead performance measurement workstreams for business unit (along with Director) (ROI models, leading indicators, etc)
Manage team and be expert in data governance, data quality, QA practices etc.
Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc)
Evaluate vendors, technologies and new advertising opportunities
Mastery of proprietary Mindshare tools and systems (primarily econometric focused, data visualization, etc)
Lead analytic requests alongside team, support strategic vision of client
Manage relationships with clients
Supervise creation and execution of campaign-specific measurement frameworks
YOUR QUALIFICATIONS:
Bachelors or advanced degree in an analytics field preferred
Minimum of 4 to 5 years' experience preferred
Experience managing a team
Personal Wash/Skin Cleansing experience a plus
Strong analytic and problem-solving skills
Excellent written, oral, and presentation communication abilities
Ability to foster collaborative relationships with other cross-functional teams
Ability to manage and prioritize competing projects and deliverables
Experience with a variety of the following tools and platforms preferred:
Data Visualization - DOMO, Tableau, Datorama
Web Analytics - Google Analytics, Adobe Analytics
AdServers - Sizmek, CM360
MMM, MTA, Agent-Based Modeling methodologies
Syndicated Measurement: Nielsen, comScore
Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
Familiarity with SQL, R, Python a PLUS
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.
ABOUT THE ROLE:
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.
The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis for Personal Care - PW brands, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables.
YOUR IMPACT:
Primary responsibilities revolve around providing thought leadership with regards to clients' measurement strategies:
Build and mentor a team of analysts (2-3 direct reports under)
Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc)
Manage internal and external client relationships to guide the Business Intelligence engagements
Lead performance measurement workstreams for business unit (along with Director) (ROI models, leading indicators, etc)
Manage team and be expert in data governance, data quality, QA practices etc.
Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc)
Evaluate vendors, technologies and new advertising opportunities
Mastery of proprietary Mindshare tools and systems (primarily econometric focused, data visualization, etc)
Lead analytic requests alongside team, support strategic vision of client
Manage relationships with clients
Supervise creation and execution of campaign-specific measurement frameworks
YOUR QUALIFICATIONS:
Bachelors or advanced degree in an analytics field preferred
Minimum of 4 to 5 years' experience preferred
Experience managing a team
Personal Wash/Skin Cleansing experience a plus
Strong analytic and problem-solving skills
Excellent written, oral, and presentation communication abilities
Ability to foster collaborative relationships with other cross-functional teams
Ability to manage and prioritize competing projects and deliverables
Experience with a variety of the following tools and platforms preferred:
Data Visualization - DOMO, Tableau, Datorama
Web Analytics - Google Analytics, Adobe Analytics
AdServers - Sizmek, CM360
MMM, MTA, Agent-Based Modeling methodologies
Syndicated Measurement: Nielsen, comScore
Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata
Familiarity with SQL, R, Python a PLUS
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.