Senior Brand Manager

Who are we?

We are a premium natural health company from British Columbia, Canada, obsessed with helping people live healthier for over 30 years now!

As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

Why work for Organika?

Working with us means you will belong to a team of driven individuals who thrive in a versatile and ever-changing environment. We are on a journey to achieve our vision of being the #1 guide for natural health in Canada and we are looking for individuals who are genuinely excited about this!

Certified as a Great place to Work and a Diversity Equity Inclusion Workplace we are serious about providing an environment that supports happy, healthy, and hungry individuals achieve their personal and professional dreams. With over 70% of our team holding nationalities outside of Canada, and the ability to speak over 25 different languages, we are a team that welcomes everyone.

Aside from being a part of a globally recognized brand, there are some great benefits as well! Enjoy a bunch of OrganiPerks at your fingertips, including access to an on-site RHN, yoga, guided mediation, professional development allowance, fitness reimbursements, product discounts... just to name a few.

Want to know more about the role?

With the flexibility to work from home, a coffee shop, from the top of a mountain and at our Head Office based in Vancouver BC (hybrid arrangement), we are seeking a Senior Brand Manager who is ready to take the next step in their career. This role is ideal for a strategic, creative, and visionary marketer who can champion the brand both inspiring new and turning audiences, engaging internal stakeholders, and driving impactful brand initiatives. You will be responsible for building and executing brand and marketing strategies, leading creative storytelling, and overseeing our category team. You must be able to translate vision into action, ensuring brand consistency across all touchpoints and fostering a culture of brand advocacy inside and outside the organization. This role requires a leader, a storyteller, and an executor-someone who can articulate the brand's value, rally cross-functional teams, and make an impact through strong integrated marketing, leadership and a deep understanding of brand.

Let's get into the detail. This role will:

Brand Leadership

• Develop and execute a brand campaigns and product launches that drive awareness, engagement, and business impact.
• Champion the brand internally and externally, ensuring alignment and enthusiasm across all teams, partners, and stakeholders.
• Own the brand marketing calendar, balancing long-term storytelling with tactical initiatives.
• Oversee category managers, ensuring a consistent, high-performing approach across multiple product lines.
• Serve as the internal voice of the brand, ensuring clarity and consistency across teams.
• Build strong relationships with key stakeholders, agencies, media, and retail partners to enhance brand visibility and credibility.

GTM & Campaign Development

• Lead the development of integrated marketing campaigns, ensuring best-in-class creative across digital, social, retail, and experiential.
• Develop and execute comprehensive go-to-market strategies for new products, ensuring alignment with sales and marketing objectives.
• Work closely with the marketing team, cross-functional partners, agencies, and production partners to develop compelling storytelling and breakthrough creative that drives Organika as a brand.
• Act as the brand's key storyteller, ensuring all messaging and creative assets are aligned, engaging, and differentiated.
• Push creative boundaries, leveraging consumer insights and cultural trends to keep the brand ahead of the curve.

Planning & Strategy

• Develop and execute category investment strategies that align with long-term business goals and drive growth.
• Lead annual business planning and budgeting, collaborating with finance, sales, marketing, digital, and operations to ensure alignment.
• Analyze product portfolios, pricing, and category performance, making strategic recommendations to maximize profitability.
• Manage and optimize category P&L, monitoring cost drivers, forecasting trends, and communicating key insights to senior leadership

Team Leadership & Cross Functional Collaboration

• Manage and mentor category managers, fostering a culture of collaboration, strategic thinking, and creative excellence.
• Work closely with product, retail, and e-commerce teams to ensure seamless integration of brand initiatives.
• Partner with growth, digital, and performance marketing teams to optimize campaigns for both brand equity and commercial success.
• Own key project timelines, budgets, and resource planning, ensuring seamless execution of campaigns and initiatives.

Consumer Insights & Growth

• Stay ahead of consumer trends, competitive landscapes, and emerging platforms to drive brand differentiation.
• Utilize data-driven insights to refine brand messaging, creative execution, and marketing effectiveness.
• Drive innovation by testing and iterating new storytelling approaches across emerging channels and formats.
• Ensure accurate tracking and analysis of category performance metrics, providing insights and recommendations to senior leadership

Perform other duties as assigned.

Who would thrive in this position?

You are an innovative and hungry individual who has the humility to learn and develop alongside your team.

To be successful in this role, you will need:

• 6-8 years of experience in brand marketing, ideally within consumer goods, lifestyle, retail, or wellness industries.
• A brand champion-you know what is on brand and what is off and how to communicate this to internal teams and external partners
• A natural storyteller, with a proven ability to inspire teams and develop engaging brand narratives.
• Leadership experience, with the ability to mentor and develop a team.
• Strong cross-functional collaboration skills, with experience working across creative, digital, product, and growth teams.
• A data-informed mindset, balancing brand-building with performance and business impact.
• A fast-moving, problem-solving mentality-equally comfortable leading and executing.

If this sounds like a journey you want to be a part of, reach out!