Shopper - Marketing Manager
Apply NowCompany: Rally
Location: Pine Ridge, SD 57770
Description:
Rally House is a specialty retail store that carries all things local! We are looking for people who are enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company. We don't just provide jobs, we provide careers. Apply today and be part of our growth!
Job Description
The Shopper Marketing Manager is responsible for all marketing touchpoints within our stores throughout the year, ensuring a compelling and seamless in-store experience. This role develops and executes shopper marketing strategies, promotional campaigns, and in-store activations that enhance brand visibility, increase conversion, and strengthen customer engagement. The ideal candidate is data-driven, innovative, and deeply understands how to influence consumer behavior in a retail environment.
Responsibilities
Shopper Marketing Strategy & Execution
- Develop and implement annual shopper marketing plans aligned with company objectives, seasonal trends, and consumer insights.
- Lead execution of all in-store marketing initiatives, including point-of-sale (POS) displays, signage, digital screens, promotional materials, and experiential activations.
- Collaborate with merchandising, operations, and visual teams to ensure cohesive messaging and brand consistency across stores.
- Partner with brand and vendor partners to develop co-branded marketing programs and exclusive in-store promotions.
Retail Promotions & Campaigns
- Plan and manage marketing efforts for product launches, exclusive drops, seasonal promotions, and athlete-driven events.
- Drive in-store traffic through localized marketing efforts, including geo-targeted promotions and partnerships.
- Optimize marketing placement within stores to maximize visibility and sales impact.
- Develop and execute strategies to increase buy-online, pick-up in-store (BOPIS) engagement.
Customer Insights & Performance Analysis
- Analyze shopper behavior, sales data, and campaign performance to measure effectiveness and optimize future strategies.
- Conduct market research to stay ahead of retail trends and evolving consumer preferences.
- Work with data analytics teams to refine targeting strategies for in-store promotions.
Cross-Functional Collaboration
- Work closely with the eCommerce, digital marketing, and social media teams to create an integrated omnichannel experience.
- Align with store managers and regional teams to ensure flawless execution of in-store marketing programs.
- Partner with external agencies and vendors for the design and production of marketing materials.
Skills and Knowledge
Excellent project management and prioritization skills, delegates as needed, within an ever-changing environment, Excellent verbal and written communication skills, Motivational and situational leadership and coaching, Passion for sports and retail, Strong analytical and problem-solving skills
Qualifications
Qualifications - Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 7+ years of marketing experience, with a focus on omni-channel retail or consumer goods. 1 - 3 years supervisory experience preferred.
Physical Requirements - Work is typically performed in an office but projects may sometimes take the employee to a non-standard workplace; Requires the ability to operate standard office equipment and keyboards; Must have ability to lift small and carry parcels, packages and other items up to 25lbs, and walk short distances.
$100,000.00 - $120,000.00
Annual
Job Description
The Shopper Marketing Manager is responsible for all marketing touchpoints within our stores throughout the year, ensuring a compelling and seamless in-store experience. This role develops and executes shopper marketing strategies, promotional campaigns, and in-store activations that enhance brand visibility, increase conversion, and strengthen customer engagement. The ideal candidate is data-driven, innovative, and deeply understands how to influence consumer behavior in a retail environment.
Responsibilities
Shopper Marketing Strategy & Execution
- Develop and implement annual shopper marketing plans aligned with company objectives, seasonal trends, and consumer insights.
- Lead execution of all in-store marketing initiatives, including point-of-sale (POS) displays, signage, digital screens, promotional materials, and experiential activations.
- Collaborate with merchandising, operations, and visual teams to ensure cohesive messaging and brand consistency across stores.
- Partner with brand and vendor partners to develop co-branded marketing programs and exclusive in-store promotions.
Retail Promotions & Campaigns
- Plan and manage marketing efforts for product launches, exclusive drops, seasonal promotions, and athlete-driven events.
- Drive in-store traffic through localized marketing efforts, including geo-targeted promotions and partnerships.
- Optimize marketing placement within stores to maximize visibility and sales impact.
- Develop and execute strategies to increase buy-online, pick-up in-store (BOPIS) engagement.
Customer Insights & Performance Analysis
- Analyze shopper behavior, sales data, and campaign performance to measure effectiveness and optimize future strategies.
- Conduct market research to stay ahead of retail trends and evolving consumer preferences.
- Work with data analytics teams to refine targeting strategies for in-store promotions.
Cross-Functional Collaboration
- Work closely with the eCommerce, digital marketing, and social media teams to create an integrated omnichannel experience.
- Align with store managers and regional teams to ensure flawless execution of in-store marketing programs.
- Partner with external agencies and vendors for the design and production of marketing materials.
Skills and Knowledge
Excellent project management and prioritization skills, delegates as needed, within an ever-changing environment, Excellent verbal and written communication skills, Motivational and situational leadership and coaching, Passion for sports and retail, Strong analytical and problem-solving skills
Qualifications
Qualifications - Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 7+ years of marketing experience, with a focus on omni-channel retail or consumer goods. 1 - 3 years supervisory experience preferred.
Physical Requirements - Work is typically performed in an office but projects may sometimes take the employee to a non-standard workplace; Requires the ability to operate standard office equipment and keyboards; Must have ability to lift small and carry parcels, packages and other items up to 25lbs, and walk short distances.
$100,000.00 - $120,000.00
Annual