Marketing Director

Heartworks/Building Blocks/ Little Sprouts - Babilou Family US is a trusted leader in early childhood education, dedicated to nurturing young minds through high-quality programs in a safe and engaging environment. With multiple locations, we are committed to helping families find the best learning experiences for their children.

We are seeking a creative and strategic Marketing Director to lead our brand growth, drive enrollment marketing, and strengthen our presence in local communities. This role will be responsible for developing and executing a comprehensive marketing strategy, overseeing digital and traditional campaigns, and ensuring that we continue to be the top choice for early childhood education in our award-winning early education and child care in the Northeast US MA, NH, CT and VT.

Responsibilities; Marketing Strategy & Brand Development

• Develop and implement a comprehensive marketing strategy to drive brand awareness and enrollment growth across all locations.
• Ensure brand consistency across all marketing materials, messaging, and digital platforms.
• Analyze industry trends, parent behaviors, and competitor strategies to refine our positioning.

Responsibilities; Lead Generation & Enrollment Marketing

• Partner with the sales team to create targeted campaigns that increase inquiries and enrollments.
• Oversee digital marketing efforts, including SEO, PPC, social media, email marketing, and website optimization to attract new families.
• Develop community-based marketing initiatives, including partnerships with local businesses, events, and referral programs.

Responsibilities; Content & Digital Strategy

• Lead the development of compelling content, including blogs, social media, videos, and testimonials, to showcase the impact of Centers.
• Manage the company's website, ensuring it is engaging, informative, and optimized for conversions.
• Oversee social media strategy, engagement, and paid advertising efforts to build a strong online presence.

Responsibilities; Team Leadership & Collaboration

• Lead and mentor a marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making.
• Work closely with center directors and sales teams to ensure marketing efforts align with enrollment goals.
• Manage external vendors and agencies, including graphic designers, PR firms, and digital marketing consultants.

Responsibilities; Performance Tracking & Budget Management

• Monitor and analyze marketing performance metrics, using data to optimize campaigns and improve ROI.
• Develop and manage the marketing budget, ensuring cost-effective and high-impact marketing initiatives.
• Provide regular reports and insights to leadership on marketing effectiveness and key performance indicators.

Qualifications & Skills

• 7+ years of marketing experience, with at least 3+ years in a leadership role, preferably in education, childcare, retail or multi-location service industries.
• Proven success in lead generation, digital marketing, and brand building.
• Strong expertise in SEO, social media marketing, PPC advertising, and content marketing.
• Is able to work at least a full-time, 40-hour a week schedule, sometimes off-hours as the business requires (i.e., deadlines, networking events, conferences, business dinners, etc.).
• Is able to sit for long periods of time at a computer in a primarily sedentary position; manual dexterity required to use desktop computer and peripherals.
• Travel may be required (less than 20% of time);
• Excellent communication, storytelling, and project management skills.
• Experience using CRM systems, Google Analytics, and marketing automation tools.
• Passion for early childhood education and a deep understanding of family decision-making in the industry.

Why Join Us?

• Opportunity to make a lasting impact by helping families find high-quality early education.
• Collaborative and mission-driven work environment.
• Competitive compensation, performance-based incentives, and benefits.
• Professional development and growth opportunities.
• If you are a passionate marketing leader ready to drive brand growth and enrollment, we'd love to hear from you!

We're Growing!

Little Sprouts LLC is a subsidiary of Babilou Family, the largest childcare and early education group in Europe. The company provides award-winning early education and child care in the Northeast US through Little Sprouts (MA & NH), Building Blocks and Child's World Academy (CT), and Heartworks, Loveworks & STEAMworks (VT). Our employees are passionate about serving children with joy and confidence every day so we are able to create a family and employee experience that is so much more than just daycare. Together, we are on a meaningful journey to elevate those who dedicate their careers to helping children learn, thrive, and grow.

#LI-Hybrid