Global Director, Naming
Apply NowCompany: Siegel + Gale
Location: Los Angeles, CA 90011
Description:
Global Director, Naming
Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.Global Director, Naming
Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we're willing to fly just about anywhere.
Vision
At Siegel+Gale, you'll put your skills to work by helping us create experiences that delight and engage audiences for some of the most well-known brands in the world. We work in all the spaces and places people interact with an organization-internally and externally. Are you nodding your head, wondering why you're not already working here? Then you should be Global Director, Naming at Siegel+Gale.
As Global Director, Naming at Siegel+Gale, you will:
Participate/facilitate client meetings and sessions
Be a senior consulting role
Manage a practice
Lead client engagements
Work and interact with team members from all departments
Proactively seek new assignments and contributes to team
Demonstrate curiosity and growth for/in our industry
Thought leadership and development of new creative methodologies
Run naming programs - end-to-end
Be responsible for name generation, naming presentations, and briefs
Deal with linguistic and TM analysis
Contribute to naming business development - lead pitches, develop new business
Proactively seek new assignments and contribute to team
Actively integrate naming practice with other S+G practices
Conduct appraisals and career development
Have a strong presence in client meetings
Communicate concerns or issues with supervisor immediately
Seek and receive feedback professionally
You're a great fit for this position if you have:
Minimum of 10+ years of experience in running high profile naming programs from end-to-end (consumer, corporate and B2B naming experience required)
Have an undergraduate and/or graduate degree in the humanities
Deep experience in presenting to C suite execs (EC + Board, etc.)
Additional 5-10+ years in broader branding practices such as strategy, or design, writing, etc.
Experience with Press and PR as it relates to naming
Working knowledge of linguistics and trademark law
Thought leadership in practice of naming and branding
Business development experience
Experience in creating high impact, innovative, breakthrough, on-strategy names and nomenclature systems, at a specialized or integrated firm or freelance/own business
Experience in presenting and selling through names with clients where naming played a critical strategic role
Experience in developing and presenting naming briefs and presentations
Experience in working with strategist and practitioners from other creative disciplines such as design and copywriting
Experience in hiring and managing employees
P&L experience
Strong writing skills, strong critical thinking, and creative skills
Must be articulate and comfortable speaking in groups
Background in linguistics, or be fluent in another language
Committed to the pursuit of new ideas and ways of looking at creativity as it applies to branding and business
The salary range for this position is $175,000 - $225,000.
Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.Global Director, Naming
Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we're willing to fly just about anywhere.
Vision
At Siegel+Gale, you'll put your skills to work by helping us create experiences that delight and engage audiences for some of the most well-known brands in the world. We work in all the spaces and places people interact with an organization-internally and externally. Are you nodding your head, wondering why you're not already working here? Then you should be Global Director, Naming at Siegel+Gale.
As Global Director, Naming at Siegel+Gale, you will:
Participate/facilitate client meetings and sessions
Be a senior consulting role
Manage a practice
Lead client engagements
Work and interact with team members from all departments
Proactively seek new assignments and contributes to team
Demonstrate curiosity and growth for/in our industry
Thought leadership and development of new creative methodologies
Run naming programs - end-to-end
Be responsible for name generation, naming presentations, and briefs
Deal with linguistic and TM analysis
Contribute to naming business development - lead pitches, develop new business
Proactively seek new assignments and contribute to team
Actively integrate naming practice with other S+G practices
Conduct appraisals and career development
Have a strong presence in client meetings
Communicate concerns or issues with supervisor immediately
Seek and receive feedback professionally
You're a great fit for this position if you have:
Minimum of 10+ years of experience in running high profile naming programs from end-to-end (consumer, corporate and B2B naming experience required)
Have an undergraduate and/or graduate degree in the humanities
Deep experience in presenting to C suite execs (EC + Board, etc.)
Additional 5-10+ years in broader branding practices such as strategy, or design, writing, etc.
Experience with Press and PR as it relates to naming
Working knowledge of linguistics and trademark law
Thought leadership in practice of naming and branding
Business development experience
Experience in creating high impact, innovative, breakthrough, on-strategy names and nomenclature systems, at a specialized or integrated firm or freelance/own business
Experience in presenting and selling through names with clients where naming played a critical strategic role
Experience in developing and presenting naming briefs and presentations
Experience in working with strategist and practitioners from other creative disciplines such as design and copywriting
Experience in hiring and managing employees
P&L experience
Strong writing skills, strong critical thinking, and creative skills
Must be articulate and comfortable speaking in groups
Background in linguistics, or be fluent in another language
Committed to the pursuit of new ideas and ways of looking at creativity as it applies to branding and business
The salary range for this position is $175,000 - $225,000.