Email Campaign Developer

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Company: Tata Consultancy Services

Location: Bellevue, WA 98006

Description:

MustHave Technical/Functional Skills

  • 5+ years of campaigndevelopment skills, ability to multitask effectively, and workcross-functionally
  • CRM FunctionalMarketing Processes
  • Experience working in an agile project environment
  • Content / HTMLexperience Content Testing and QA
  • Ability to thrive in afast-paced, fluid environment
  • Intermediate MS Excel
  • Ability to multi-taskand work with stakeholders within a dynamic business environment
  • Extremelydetail-oriented approach with strong analytical skills
  • Extensive understandingof digital marketing business practices
  • Knowledge of end-to-endcampaign processes
  • Excellent technical& analytical skills with strong business acumen
  • Previous experienceworking with Microsoft will be an added advantage
  • Passion to driveimprovement in the overall customer experience
  • Experience workingacross multiple agencies/stakeholders and teams
  • Basic to intermediateSQL skills and ability to query multiple data sources for debugging andtroubleshooting
  • Familiar with projecttracking tools like, Azure Dev Ops, MS Projects, Jira, etc.
  • Experience using Brazeas a platform is a plus

Roles& Responsibilities

  • Hands-on co-ordinationand execution of digital marketing programs. This includes ownership of thebuild and deployment of various marketing programs including validation andtesting.
  • Coordinate with variousteams including design, editorial and client to create a cohesive marketingcalendar.
  • Ability to perform andsupport all marketing campaign efforts including segmentation, HTMLproduction/testing and quality assurance of all outbound campaigns acrossemail.
  • Work with other teams(agencies & data) to maximize available resources for successful outcomes.
  • Report ongoing progressand timely updates about the projects.
  • Understands and appliesall technical aspects of marketing automation and CRM integration. Communicateissues and technical roadblocks effectively
  • Be knowledgeable ondigital marketing best practices, technologies and trends. CAN-SPAM bestpractices and GDPR compliance is followed.
  • Analyse and informinternal testing results and industry best practices. Integrate learning toensure optimal results, improved deliverability, and compliance aroundpermission-based marketing
  • Ensure planned campaigndeliverability, targeting high inbox success rate for all campaigns.
  • Leverage campaigndevelopment best practices to optimize campaign performance, includingtechniques like A/B or multivariate testing, personalization, and segmentation
  • Work with engineeringpartners to understand and establish new data requirements, and rationalize thecampaign roadmap accordingly

TCS Employee Benefits Summary:

  • DiscretionaryAnnual Incentive.
  • ComprehensiveMedical Coverage: Medical & Health, Dental & Vision, DisabilityPlanning & Insurance, Pet Insurance Plans.
  • FamilySuppo rt: Maternal & Parental Leaves.
  • InsuranceOptions: Auto & Home Insurance, Identity Theft Protection.
  • Convenience& Professional Growth: Commuter Benefits & Certification & TrainingReimbursement.
  • Time Off:Vacation, Time Off, Sick Leave & Holidays.
  • Legal &Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, CollegeFund, Student Loan Refinancing.

SalaryRange: $67,100-$120,000 a year

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