Marketing Insights Researcher

This role will support our Go-To-Market and Marketing strategy for new device launches in the Reality Labs Metaverse organization. It will have a direct hand in shaping and informing the strategy for bringing new-to-the-world Virtual Reality and Mixed Reality devices that provide exciting experiences to consumers.

Marketing Insights Researcher Responsibilities

• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization.

Minimum Qualifications

• 5+ years of research experience. In-depth understanding of qualitative and quantitative research, with a proven track record of applying them in a business context to inform decision-making.
• Marketing Experience: Proven experience in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes.
• Resourceful: can spot ambiguity and ask questions to resolve the issue or how to navigate.
• Effective communication and presentation skills with a proven track record of delivering concise syntheses to influence business decisions and strategies.

Preferred Qualifications

• 2+ years experience with tech hardware marketing research including go-to-market strategies and execution, with in-depth knowledge on how to build/implement launch strategies for new-to-market products
• Experience working with Product Marketing, Product Designers, Product Managers in cross-functional manner
• Demonstrated experience with agile decision-making in a fast-paced environment

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

$103,000/year to $162,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

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