Marketing Cloud Developer
Apply NowCompany: Hilltop Holdings Inc
Location: Dallas, TX 75217
Description:
Job Description
Hilltop Holdings seeks an experienced Marketing Cloud Developer to drive the development and optimization of our digital marketing campaigns and Marketing Cloud. As a Marketing Cloud Developer, you will play a crucial role in maximizing the efficiency and effectiveness of our Marketing Cloud implementation to support Hilltop's sales and service operations. The ideal candidate will work closely with Marketing, Sales, and IT to align technical strategies with business objectives, ensuring a seamless flow from lead generation to customer acquisition to customer retention.
Responsibilities
Responsibilities
Qualifications
About Us
Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop-holdings.com.
About the Team
The Information Technology department at Hilltop Holdings is a forward-thinking team dedicated to delivering innovative technological solutions that drive success in the financial services industry. Our department leverages cutting-edge technologies to enhance operational efficiency, customer experiences, and ensure the security and integrity of our systems and data. We are committed to staying at the forefront of technological advancements, constantly exploring new opportunities in emerging trends. Our team fosters a collaborative and respectful work environment. We empower our talented professionals to develop creative solutions and drive digital transformation across the organization. With a strong focus on agility and adaptability, our department is instrumental in enabling Hilltop to stay ahead of the curve in an ever-evolving digital landscape.
Hilltop Holdings seeks an experienced Marketing Cloud Developer to drive the development and optimization of our digital marketing campaigns and Marketing Cloud. As a Marketing Cloud Developer, you will play a crucial role in maximizing the efficiency and effectiveness of our Marketing Cloud implementation to support Hilltop's sales and service operations. The ideal candidate will work closely with Marketing, Sales, and IT to align technical strategies with business objectives, ensuring a seamless flow from lead generation to customer acquisition to customer retention.
Responsibilities
Responsibilities
- Develop and implement Marketing automation solutions (Journey Builder, Automation Studio, Audience Builder) using Salesforce Marketing Cloud.
- Design and build email campaigns, landing pages, and customer journeys.
- Communicate with marketing and sales teams to understand business requirements and translate them into technical solutions.
- Collaborate with internal technology teams to integrate Marketing Cloud with other systems and platforms to ensure seamless data flow (Sales Cloud, Service Cloud, Core Systems, Databases, etc.).
- Create and manage data extensions, segmentation, and audience targeting.
- Develop custom scripts and SQL queries to enhance campaign functionality.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Leverage potential integrations with other products in the Marketing Technology stack
- Troubleshoot and resolve technical issues related to Marketing Cloud.
- Other Salesforce development activities as assigned by the Manager.
- Stay up-to-date with the latest Marketing Cloud features and best practices.
Qualifications
- Bachelor's degree in Computer Science, Information Systems, Marketing, related field, or a combination of related experience and education.
- Marketing Cloud Administrator Certification, Marketing Cloud Developer or Consultant Certification(s) are a plus.
- Proven experience as a Marketing Cloud Developer (or similar role), with a demonstrated track record of successfully implementing Journeys, Campaigns, and Automations. Experience in the Financial Services Industry is a plus.
- Proficiency in AMPscript, Marketing Cloud Connector, and Audience Builder. Knowledge of integrating Marketing Cloud with other Salesforce Clouds and external data sources. Skills in HTML, CSS, JavaScript, and SQL are a plus.
- Ability to analyze business processes, identify inefficiencies, and recommend solutions to optimize workflows and enhance user experience.
- Strong written and verbal communication skills, effectively communicating technical concepts to non-technical stakeholders.
About Us
Founded in 1998 and headquartered in Dallas, Texas, Hilltop Holdings offers a diverse range of financial services through its three primary subsidiaries, PlainsCapital Bank, PrimeLending, and HilltopSecurities. PlainsCapital Bank is a leading commercial bank with locations throughout Texas. PrimeLending is a national mortgage provider focused on purchase mortgage originations. HilltopSecurities provides financial advisory, clearing, retail brokerage, and other investment banking services. Hilltop Holdings seeks to build the premier Texas-based diversified financial services holding company through acquisitions and organic growth. To learn more, please visit www.hilltop-holdings.com.
About the Team
The Information Technology department at Hilltop Holdings is a forward-thinking team dedicated to delivering innovative technological solutions that drive success in the financial services industry. Our department leverages cutting-edge technologies to enhance operational efficiency, customer experiences, and ensure the security and integrity of our systems and data. We are committed to staying at the forefront of technological advancements, constantly exploring new opportunities in emerging trends. Our team fosters a collaborative and respectful work environment. We empower our talented professionals to develop creative solutions and drive digital transformation across the organization. With a strong focus on agility and adaptability, our department is instrumental in enabling Hilltop to stay ahead of the curve in an ever-evolving digital landscape.