Director of Product Marketing

Salary: Depends on Qualifications
Location : Draper, UT
Job Type: Full-Time
Remote Employment: Flexible/Hybrid
Job Number: 00614
Department: Marketing
Division: General
Opening Date: 03/13/2025

About
This is a hybrid position based out of our Draper, Utah office.
NEOGOV is a fast-growing SaaS leader in the Public Sector with a mission to serve the people who serve the people. Our clients use our software to manage their employee lifecycle from hire to retire by streamlining processes in our centralized platform. We are passionate about technology, focused on customer success, and have an entrepreneurial environment where innovation is encouraged and rewarded.

NEOGOV is one of the top 50 fastest growing private software companies in the U.S. - Sound like a company you'd like to join? We are looking for top talent to make significant contributions to our products, technology, and customers.

We are seeking an experienced and strategic Director of Product Marketing to lead our product marketing team that reports directly to our VP of Marketing. This individual will be responsible for defining and executing our product marketing strategy, ensuring consistent messaging and positioning across our portfolio of 22 products spanning four industry verticals and three brands.

The Director of Product Marketing will play a pivotal role in competitive intelligence, new product launches, sales enablement, and multi-channel marketing campaigns while serving as a thought leader and internal subject matter expert.

What You Will do

• Positioning and Messaging: Develop and maintain comprehensive messaging kits for all products, ensuring clear differentiation and market positioning.
• Competitive Intelligence: Oversee and enhance the competitive intelligence program to provide actionable insights for sales, marketing, and product teams.
• New Product Launches: Lead go-to-market (GTM) strategy and execution for new product launches, ensuring successful pipeline development and revenue growth.
• Quarterly Feature Launch Communication: Partner with Product to craft and execute communication plans for quarterly feature releases, ensuring alignment across marketing, sales, and customer success.
• Team Leadership: Act as a player/coach to a team of five product marketing managers, each responsible for a portfolio of 4-5 products.
• Amplify the Voice of the Customer: Champion customer insights and ensure they are integrated into product development, marketing, and sales strategies.
• Annual Customer Conference Content Strategy: Collaborate with Product to define and execute content strategy for our annual customer conference, ensuring alignment with key product narratives.
• Sales Enablement Content: Oversee the development of case studies, product one-pagers, demo materials, product videos, interactive product tours, and other sales collateral.
• Marketing Thought Leadership: Serve as a subject matter expert on product-related content for the broader marketing team, ensuring product alignment across marketing initiatives.
• Multi-Channel Marketing Campaigns: Develop strategies for integrated marketing campaigns that drive demand, engagement, and pipeline growth.

Who You Are

• 7+ years of experience in product marketing, with at least 3+ years in a leadership role, preferably in a B2B SaaS or technology company.
• Proven ability to develop and execute high-impact marketing strategies that drive revenue growth.
• Strong ability to lead, mentor, and inspire a team of product marketers.
• Deep understanding of market research, competitive analysis, and customer segmentation.
• Experience launching and driving pipeline building of new products.
• Track record of creating compelling sales enablement materials that drive sales success.
• Strong ability to collaborate with Product, Sales, Customer Success and Marketing leadership.
• Strong written and verbal communication skills, with the ability to craft compelling messaging and narratives.
• Government or public safety tech experience preferred.

What NEOGOV Offers

• Competitive Wages
• Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees effective Day 1
• Generous PTO to support work-life balance
• 401K Matching
• 12-week Paid Parental Leave
• Autonomy to grow and find your career path with supportive leadership
• Company provided lunches and a kitchen fully stocked with snacks and drinks in the Draper office.
• Inclusive and diverse work environment

NEOGOV does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, protected military status, or other non-merit factors.
01

Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

• No
• Yes

02

How many years experience do you have as a people Manager?

• No experience
• 1-2 years
• 3-5 years
• 5-10 years
• 10+ years

03

How many years of SaaS Product marketing experience do you have?

• No Experience
• 1-2 years
• 3-5 years
• 5-10 years
• 10+ years

04

What's the biggest Portfolio you've managed so far? (in Annual Recurring Revenue)
05

Are you able and willing to commute to our Draper office in a hybrid mode?

• Yes
• No

Required Question