Head of Retention, Video Services
Apply NowCompany: Apple
Location: Culver City, CA 90230
Description:
Summary
The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.
As the Head of Retention on the Global Video team, you will develop strategic programs and optimization initiatives to enhance subscriber retention and engagement for Apple TV+ and our partners. You will collaborate closely with teams throughout Apple to implement programs aligned with Apple TV+'s overall business objectives, driving revenue and subscriber growth.
Description
- Identify key priorities to reduce customer churn and implement these working with relevant teams
- Closely monitor and report on performance with an intimate knowledge of subscriber health and a view on how to optimize life time value
- Utilize data analytics and user feedback to see opportunities for improving the subscriber experience
- Collaborate closely with product, editorial, analytics, growth marketing and engineering to maintain subscriber engagement and retention benchmarks per plan
- Develop, lead and report on key initiatives that drive user engagement and life time value
- Drive the understanding and application of Apple TV+ audience through segmentation and targeted communications
- Lead and interact with influence with various cross functional groups including but not limited to analytics, product management, finance and marketing.
The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.
As the Head of Retention on the Global Video team, you will develop strategic programs and optimization initiatives to enhance subscriber retention and engagement for Apple TV+ and our partners. You will collaborate closely with teams throughout Apple to implement programs aligned with Apple TV+'s overall business objectives, driving revenue and subscriber growth.
Description
- Identify key priorities to reduce customer churn and implement these working with relevant teams
- Closely monitor and report on performance with an intimate knowledge of subscriber health and a view on how to optimize life time value
- Utilize data analytics and user feedback to see opportunities for improving the subscriber experience
- Collaborate closely with product, editorial, analytics, growth marketing and engineering to maintain subscriber engagement and retention benchmarks per plan
- Develop, lead and report on key initiatives that drive user engagement and life time value
- Drive the understanding and application of Apple TV+ audience through segmentation and targeted communications
- Lead and interact with influence with various cross functional groups including but not limited to analytics, product management, finance and marketing.